International Sales and Marketing Programme, 180 credits
Facts
Level: First Level
Department: School of Business and Economics
ISM prepares you for a career as key account or project manager with complex technical selling of engineering products and services.
ISM is focused on advanced sales; how to convince your client that you can deliver value. As industry needs independent, proactive sales persons, you will be trained to take initiative and your creativity will be stimulated. In the program you study business administration, psychology, economics and law. You will work with the same type of support systems that you would find in your future workplace: enterprise, meeting management and project management systems. Students in the ISM-program will have access to partnering companies through ample field studies, as well as lectures on applied elements, given by representatives of companies. You will have an experienced sales person as a personal mentor during your studies. The program is held in Ljungby, where many of the partnering companies have their head offices or an important subsidiary. One semester takes place in a country corresponding to the language requirement.
Your future
The sales person has to understand technological restrictions, be able to creatively use the product and production flexibility to meet customers’ needs. The sales person is often project leader of a team of construction designers, pre-production and production managers and financial specialists.
Degree
Bachelor of Social Science with specialization in Sales.
Fields of interest: Business Administration, Business and Economics
Autumn 2013
Ljungby, 100%, Campus
City:
Ljungby
Start date:
2 Sep, 2013,
Autumn 2013.
Find programme start
Study pace:
100%,
Campus
Teaching Language:
English
Contact person:
Peter Caesar, peter.caesar_AT_lnu.se
Room:
15
Last application date:
15 Apr, 2013
Application code:
LNU-80048
Syllabus:
Syllabus (PDF)
Prerequisites:
General entry requirements and Civics A, English B, Mathematics B or Civics 1b / 1a1 +1a2, Mathematics 2a / 2b / 2c. English B, Mathematics B
Tuition fee first semester:
SEK 37,500
Tuition fee whole programme:
SEK 225,000
Tuition fees do NOT apply for EU/EEA citizens or exchange students.
Tuition fee information
Ljungby, 100%, Campus
City:
Ljungby
Start date:
2 Sep, 2013,
Autumn 2013.
Find programme start
Study pace:
100%,
Campus
Teaching Language:
English
Contact person:
Peter Caesar, peter.caesar_AT_lnu.se
Room:
20
Last application date:
15 Jan, 2013
Application code:
LNU-F8500
Syllabus:
Syllabus (PDF)
Prerequisites:
General entry requirements and Civics A, English B, Mathematics B or Civics 1b / 1a1 +1a2, Mathematics 2a / 2b / 2c. English B, Mathematics B
Tuition fee first semester:
SEK 37,500
Tuition fee whole programme:
SEK 225,000
Tuition fees do NOT apply for EU/EEA citizens or exchange students.
Tuition fee information
