Consumers and Shopping in the Experience Economy, 7.5 credits
Level: First level 1
Subject: Business Administration
Department: Department of Marketing
Course code: 1FE615
Subjects: ECONOMICS/ADMINISTRATION, Business Administration
Kalmar, 100% Cancelled
Duration: Canceled! (was 25 Mar - 5 May, 2013)
Study pace: Full time/Day
Semester: Spring 2013. Find course start
Teaching Language: English
Contact person: Åsa Lindström, asa.lindstrom_AT_lnu.se
Last application date: 15 Oct, 2012
Syllabus: Syllabus (PDF)
Application code: LNU-U6108
Prerequisites: Business Administration 30 credits or the equivalent.
The aim of the course is to increase the understanding of how people behave in a consumer situation. The emphasis lies on working with theories and models that create an understanding of how people act, which is a basic condition for being able to devise a marketing strategy.
Tuition fee whole course:
Tuition fees do NOT apply for EU/EEA citizens or exchange students.
Tuition fee information