Consumers and Shopping in the Experience Economy, 7.5 credits
Facts
Level: First level 1
Subject: Business Administration
Department: Department of Marketing
Course code: 1FE615
Subjects: ECONOMICS/ADMINISTRATION, Business Administration
Spring 2013
Kalmar, 100% Cancelled
City:
Kalmar
Duration:
Canceled! (was
25 Mar -
5 May,
2013)
Study pace:
Full time/Day
Semester:
Spring 2013.
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Teaching Language:
English
Contact person:
Åsa Lindström, asa.lindstrom_AT_lnu.se
Last application date:
15 Oct, 2012
Syllabus:
Syllabus (PDF)
Application code:
LNU-U6108
Prerequisites:
Business Administration 30 credits or the equivalent.
The aim of the course is to increase the understanding of how people behave in a consumer situation. The emphasis lies on working with theories and models that create an understanding of how people act, which is a basic condition for being able to devise a marketing strategy.
Tuition fee whole course:
SEK 9,375
Tuition fees do NOT apply for EU/EEA citizens or exchange students.
Tuition fee information
Autumn 2013
Kalmar, 50%
City:
Kalmar
Duration:
4 Nov -
19 Jan,
2014
Study pace:
Part time/Day
Semester:
Autumn 2013.
Find course start
Teaching Language:
English
Last application date:
15 Apr, 2013
Syllabus:
Syllabus (PDF)
Application code:
LNU-U7020
Prerequisites:
Business Administration 30 credits or the equivalent.