Applied Marketing Analysis

15 credits

A general introduction to the various schools of social science is provided, theoretically as well as practically. Additionally, the course contains a short introduction to project work and to methods of collecting data such as questionnaires, interviews, focus groups etc. This part of the course will be based on practical examples intended to provide the students with a tangible knowledge of the market research. Topics covered include:

• specification of the need for information in connection with marketing decisions

• identification of relevant information and sources of information to illuminate the marketing conditions relevant in relation to the problems

• to make use, to a certain degree, of qualitative and quantitative methods in correlation with an elucidation of the market conditions that are relevant in relation to the project

• assessment of the found market information in comparison with a general marketing strategy

Växjö

Roughly 15 minutes with a bike from the city centre, you will find Linnaeus University’s campus. It is like a small society with the university, student accommodation, and student life. Here you become part of a creative knowledge environment.

What will you come across on an excursion in Växjö – the city of contrasts? You will find good restaurants, a celebrated hockey team, and cozy cafés where you can enjoy a latte with lingonberry flavour. In Växjö, beautiful nature is always just around the corner; the city is surrounded by lakes and forests. Students like the combination of the city centre and the active student life on campus. Your dream of the future starts here!

Students in house M