Applied Marketing Analysis

15 credits

A general introduction to the various schools of social science is provided, theoretically as well as practically. Additionally, the course contains a short introduction to project work and to methods of collecting data such as questionnaires, interviews, focus groups etc. This part of the course will be based on practical examples intended to provide the students with a tangible knowledge of the market research. Topics covered include:

• specification of the need for information in connection with marketing decisions

• identification of relevant information and sources of information to illuminate the marketing conditions relevant in relation to the problems

• to make use, to a certain degree, of qualitative and quantitative methods in correlation with an elucidation of the market conditions that are relevant in relation to the project

• assessment of the found market information in comparison with a general marketing strategy

Växjö

Linnaeus University’s campus is located roughly 15 minutes with bicycle from the city centre. Campus is like a small society in its own right, with the university, student accommodation and student life all in one place. Everything happens on campus – here you become part of a creative knowledge environment and an eventful student life.

What will you find when exploring Växjö? There is a great selection of restaurants and cosy cafés. There is a large lake in the city centre, beautiful nature is always nearby. Many students enjoy the combination of the city centre in Växjö and life on campus. This is where your dream of the future begins!

Students