The aim of the course is to transform consumer behaviour knowledge into a marketing strategy and to gain an understanding of how sociopsychological and genderperspectives affects consumer behaviour and consumer decisionmaking processes. The course participants discuss popular culture, lifestyle and ethical aspects of marketing decisions.
Kalmar – the student city by the sea
In Kalmar centre, right next to the sea, you will find the university’s facilities that were inaugurated in August 2021. In Kalmar, everything is nearby, and you can take your bicycle to the university regardless of where you live in the city.
There is also an accommodation guarantee for new students. This means that you are entitled to student accommodation within two months.
Kalmar municipality has about 70 000 inhabitants. Kalmar has a strong trade and industry with many companies that are on the forefront in green energy, e-commerce, and eHealth, which means there is good opportunity to establish contacts for your future work life.
Kalmar has a cultural history centre and has been named Sweden’s Summer City several times. No wonder, with all the hours of sun, beaches and concerts. What is more, the island of Öland is just one bridge away.
Build your own degree
Did you know that you can combine single-subject courses to build your own degree? In this way, you can design your own degree based on your interests and the career you are aiming for. Learn more about how you can build your own degree and become unique on the labour market.