Business Administration II - E-commerce

7.5 credits

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Due to an administrative error the course literature for Business Administration II - E-commerce, 1FE646, has an error shown in it.

Please see below for the correct literature:

Shapiro, C & Varian, H. Information rules, a strategic guide to the network economy. Boston, Harvard Business School Press. Latest edition. About 350 pages.

Laudon, K & Traver, C. E-commerce 2017 (or later), business, technology, society. Harlow, Pearson Education Ltd. Latest edition. About 910 pages.

The course addresses digitalization within the retail industry, mainly from a business-to-consumer perspective. During the course, students gain a deeper understanding of the internet as a marketplace and e-commerce as a phenomenon.


In Kalmar, Linnaeus University is located in the city centre. Universitetskajen is entirely newly-built and located just next to the sea. Here you become part of a creative knowledge environment.

The city centre is also where most students live. Everything is available within a ten-minute bicycle ride, regardless of whether you want to take a swim in the sea, study, do some shopping, or work out. Historical buildings and cobblestone streets give charm to the city. When it is sunny, the area next to Kalmar Castle’s moat is filled with studying and sunbathing students. Student life is a natural part of Kalmar. This is where your dream of the future begins!

House Vita at universitetskajen in Kalmar