Integrated marketing communications and brand management course looks into how to build, measure and manage brand equity. Further, it provides students with a theoretical and practical understanding of how to build brands through integrated marketing communications in a global competitive environment.
In Kalmar, Linnaeus University is located in the city centre. Universitetskajen is entirely newly-built and located just next to the sea. Here you become part of a creative knowledge environment.
The city centre is also where most students live. Everything is available within a ten-minute bicycle ride, regardless of whether you want to take a swim in the sea, study, do some shopping, or work out. Historical buildings and cobblestone streets give charm to the city. When it is sunny, the area next to Kalmar Castle’s moat is filled with studying and sunbathing students. Student life is a natural part of Kalmar. This is where your dream of the future begins!