Business Administration II - Sensory Marketing

7.5 credits

Sensory marketing course looks into the physical and psychological processes of sensory perception as well as the impact of sensory cues on consumer experience. More specifically, this course provides students with a theoretical and practical understanding of how sensorial brand strategies can be developed to engage consumers emotionally through the five senses.

Kalmar

In Kalmar, Linnaeus University is located in the city centre. Universitetskajen is entirely newly-built and located just next to the sea. Here you become part of a creative knowledge environment.

The city centre is also where most students live. Everything is available within a ten-minute bicycle ride, regardless of whether you want to take a swim in the sea, study, do some shopping, or work out. Historical buildings and cobblestone streets give charm to the city. When it is sunny, the area next to Kalmar Castle’s moat is filled with studying and sunbathing students. Student life is a natural part of Kalmar. This is where your dream of the future begins!

House Vita at universitetskajen in Kalmar