Change and Innovation: Behavioural Insights

15 credits

In this course, you will learn how to use behavioural insights to design innovations that help people make better decisions and adopt more sustainable behaviours.

You will explore how human behaviour works and how designers and innovators can influence it in ethical and responsible ways. By combining behavioural science with design methods, you will learn how to identify behavioural barriers, develop interventions, and test solutions in real-world contexts.

Throughout the course, you will work with tools such as behavioural insights frameworks, nudging, persuasive technology, and participatory design. Through lectures, workshops, and practical exercises, you will design, prototype, and evaluate behavioural interventions together with peers and stakeholders.

What You Will Work With
Behavioural Insights for Innovation
You will learn how to analyse behaviour and understand what motivates or prevents people from acting in certain ways. This includes:

• Behavioural insights frameworks and theories of change
• Identifying behavioural barriers and enablers
• Ethical and systemic perspectives on behaviour change
• Case studies from areas such as public policy, health, and sustainability

Behavioural Design and Prototyping
You will apply behavioural insights to develop innovative solutions. This includes:

• Designing behavioural interventions for products, services, or systems
• Using nudging and persuasive technology in digital and physical contexts
• Prototyping and testing behavioural solutions
• Co-creating solutions with stakeholders
• Evaluating the impact of behavioural interventions

Application process

The application process consists of two steps at universityadmissions.se:

1) Application to the course.

2) Submission of your portfolio.

You find guidelines for the portfolio below. Please submit your entire application, including the portfolio assignments below, by last day of application.

Deadline to apply and application code: see under the header Semester on this page.

Portfolio guidelines. Change and Innovation: Behavioural Insights

Submit your portfolio to Linnaeus University at Universityadmissions.se.

For your submitted portfolio to be deemed complete, you must follow these instructions:

Show some representative work, including visualizations of your degree project, when possible. Please upload the portfolio as a PDF in low resolution. Links to portfolios online are not accepted.

Your portfolio should include a maximum of 12 pages of your most creative work and should show visualization of design projects you find relevant concerning your artistic skills and interest in design. You do not need to upload any written reports. You can include work that demonstrates the range of your interests, even outside of your studies, such as internships, practical work, etc. Finally include one page with your CV/resume.

Please make sure to include a brief description of the work you upload as well as the following information:

Name:
Application number:
Name of University at which you have studied for your BA degree:
Country you have studied for your undergraduate degree:

Admission to the courses

If you meet the eligibility criteria, your application will be accepted and evaluated based on your portfolio. The course coordinator will evaluate your portfolio based on the following criteria:

Artistic quality and visualization skills
Creative approach and project relevance

The university will not disclose the reasons behind the decision to accept or reject any individual application. Approved students will be notified through Universityadmissions.se or Antagning.se.

Checklist for Application:

I have submitted my application through Universityadmissions.se.
I have prepared my portfolio according to the guidelines provided.
I have uploaded my portfolio to Universityadmissions.se and made sure that all my files are included, and that I have submitted written descriptions of my uploaded files.

Do you have any Questions?

If you have any questions regarding the application or permission related issue do not hesitate to inquire by e-mail to Admissions Office: admission@lnu.se

If you have any questions regarding the application and portfolio, or other related issue please inquire by e-mail to program coordinator Miguel Salinas: miguel.salinas@lnu.se

Växjö – the student city with a vibrant campus

Just south of Växjö city centre lies Campus Växjö. Many students choose to live on campus.

Here you have friends, restaurants, lecture halls, gyms, a supermarket, the university library, outdoor recreation areas, and student pubs – all within a five-minute walk. You can also live in other parts of Växjö and easily reach the university by bike or bus.

With nearly 100 000 inhabitants, Växjö is one of Sweden’s fastest-growing cities. It has a strong Småland entrepreneurial spirit and a diverse business sector – perfect when you’re looking for a placement, an internship, or a job.

Växjö is also a scenic city, where you’re always close to forests and lakes, and it offers plenty of events and experiences, ranging from music and food to sports.

Build your own degree

Did you know that you can combine single-subject courses to build your own degree? In this way, you can design your own degree based on your interests and the career you are aiming for. This does not apply to all courses so make sure to check with a study counsellor at the faculty. Learn more about how you can build your own degree and become unique on the labour market.