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Cognitive Perspectives on Contemporary Media Texts

15 credits

Why are metaphors presenting thoughts and feelings as commodities so pervasive? What happens when a real-life mind is rendered transparent through means prevalent in fictional texts? These questions, among many others, are addressed in this course.

The course offers an overview of how methods within cognitive linguistics and literary studies can be applied in the analysis of media texts. The course consists of two modules, each focusing on an influential theory within the framework: Conceptual Metaphor Theory (CMT) and cognitive narratology.

The first module, Conceptual metaphors and materialism (7.5 credits), gives insights into the development and application of theories on conceptual metaphor. CMT methods are applied in analyses of contemporary media, focusing on metaphors of consumption and materialism. Much weight is put on the cultural contexts informing the metaphors analysed.

The second module, Cognitive narratology and hypothetical scenarios (7.5 credits), provides cognitive narratological tools for analysing texts containing future discourses. Theories on thought representation and projected thought are related to a number of different media texts. The importance of viewing narrative practices critically is stressed in the analyses.

Distance – study where you are

Perhaps you would like to study in the Swedish mountains, in a big city, or at home close to family? Many of our programmes and courses are offered in distance format.

Studying at a distance can be done in different ways, either entirely without physical gatherings or with only a few gatherings on campus or at one of our learning centres. The common denominator is that a large part of your studies takes place online. You communicate with the teacher and other students with the help of a learning platform with discussion forums, group work, recorded lectures and online meetings.

The benefit of distance studies is the flexibility, something that is valuable if you want to be free to decide when and where you want to study. Some compulsory elements on you course or programme may take place during office hours, even though they are online.

Learn more about studying at a distance.

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Build your own degree

Did you know that you can combine single-subject courses to build your own degree? In this way, you can design your own degree based on your interests and the career you are aiming for. This does not apply to all courses so make sure to check with a study counsellor at the faculty. Learn more about how you can build your own degree and become unique on the labour market.