orange remote control and tv

Cognitive Perspectives on Contemporary Media Texts

15 credits

Why are metaphors presenting thoughts and feelings as commodities so pervasive? What happens when a real-life mind is rendered transparent through means prevalent in fictional texts? These questions, among many others, are addressed in this course.

The course offers an overview of how methods within cognitive linguistics and literary studies can be applied in the analysis of media texts. The course consists of two modules, each focusing on an influential theory within the framework: Conceptual Metaphor Theory (CMT) and cognitive narratology.

The first module, Conceptual metaphors and materialism (7.5 credits), gives insights into the development and application of theories on conceptual metaphor. CMT methods are applied in analyses of contemporary media, focusing on metaphors of consumption and materialism. Much weight is put on the cultural contexts informing the metaphors analysed.

The second module, Cognitive narratology and hypothetical scenarios (7.5 credits), provides cognitive narratological tools for analysing texts containing future discourses. Theories on thought representation and projected thought are related to a number of different media texts. The importance of viewing narrative practices critically is stressed in the analyses.

Växjö – the student city with a living campus

Just south of Växjö’s city centre you will find Linnaeus University’s campus. In Växjö, many students choose to live on campus.

Here you will have five minutes’ walking distance to friends, restaurants, lecture rooms, gym, grocery store, the University Library, nature trails, and student pubs. If you live in another part of Växjö, you can quickly get to the university by bus or bicycle.

With its 90 000 inhabitants, Växjö is one of the fastest growing cities in Sweden. Here you will find the famous Småland entrepreneurship spirit and a lot of companies, for instance within the IT industry – perfect for when you are looking for an internship position or a job. Växjö is also one of Europe’s greenest cities where you have easy access to nature, forest and lakes.

Learn more about our student cities.

Students in house M

Build your own degree

Did you know that you can combine single-subject courses to build your own degree? In this way, you can design your own degree based on your interests and the career you are aiming for. Learn more about how you can build your own degree and become unique on the labour market.