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Cognitive Perspectives on Contemporary Media Texts

15 credits

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Why are metaphors presenting thoughts and feelings as commodities so pervasive? What happens when a real-life mind is rendered transparent through means prevalent in fictional texts? These questions, among many others, are addressed in this course.

The course offers an overview of how methods within cognitive linguistics and literary studies can be applied in the analysis of media texts. The course consists of two modules, each focusing on an influential theory within the framework: Conceptual Metaphor Theory (CMT) and cognitive narratology.

The first module, Conceptual metaphors and materialism (7.5 credits), gives insights into the development and application of theories on conceptual metaphor. CMT methods are applied in analyses of contemporary media, focusing on metaphors of consumption and materialism. Much weight is put on the cultural contexts informing the metaphors analysed.

The second module, Cognitive narratology and hypothetical scenarios (7.5 credits), provides cognitive narratological tools for analysing texts containing future discourses. Theories on thought representation and projected thought are related to a number of different media texts. The importance of viewing narrative practices critically is stressed in the analyses.


Roughly 15 minutes with a bike from the city centre, you will find Linnaeus University’s campus. It is like a small society with the university, student accommodation, and student life. Here you become part of a creative knowledge environment.

What will you come across on an excursion in Växjö – the city of contrasts? You will find good restaurants, a celebrated hockey team, and cozy cafés where you can enjoy a latte with lingonberry flavour. In Växjö, beautiful nature is always just around the corner; the city is surrounded by lakes and forests. Students like the combination of the city centre and the active student life on campus. Your dream of the future starts here!

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