Contemporary Marketing Research

15 credits

The course is supposed to introduce and encourage students, to analyze various styles of contemporary marketing management text via review, critique and debate using skills introduced and practiced during sessions and private study. Sessions will also consider how to synthesize, compare and contrast various texts relating to a specific topic.


Linnaeus University’s campus is located roughly 15 minutes with bicycle from the city centre. Campus is like a small society in its own right, with the university, student accommodation and student life all in one place. Everything happens on campus – here you become part of a creative knowledge environment and an eventful student life.

What will you find when exploring Växjö? There is a great selection of restaurants and cosy cafés. There is a large lake in the city centre, beautiful nature is always nearby. Many students enjoy the combination of the city centre in Växjö and life on campus. This is where your dream of the future begins!