Customer-Driven Marketing Strategies

7.5 credits

Contact me

The course looks into several trends in retailing and the implications of innovation, quality, sustainability, ethics and other critical elements to design valued and innovated customer journeys. More specifically, this course provides the students with a theoretical and practical understanding of how customer-driven marketing strategies can be developed through a design thinking approach


In Kalmar, Linnaeus University is located in the city centre. Universitetskajen is entirely newly-built and located just next to the sea. Here you become part of a creative knowledge environment.

The city centre is also where most students live. Everything is available within a ten-minute bicycle ride, regardless of whether you want to take a swim in the sea, study, do some shopping, or work out. Historical buildings and cobblestone streets give charm to the city. When it is sunny, the area next to Kalmar Castle’s moat is filled with studying and sunbathing students. Student life is a natural part of Kalmar. This is where your dream of the future begins!

House Vita at universitetskajen in Kalmar