Digital Marketing

7.5 credits

The course aims to provide the strategic framework for understanding and manage marketing strategies in the digital marketplace. A focus is made on the social Internet as a phenomenon and social media as a tool. Logic and the framework behind the technology / tools to understand how the phenomenon can be described, evaluated, and create value both in operations and in the interaction with the particular environment.

Kalmar

In Kalmar, Linnaeus University is located in the city centre. Universitetskajen is entirely newly-built and located just next to the sea. Here you become part of a creative knowledge environment.

The city centre is also where most students live. Everything is available within a ten-minute bicycle ride, regardless of whether you want to take a swim in the sea, study, do some shopping, or work out. Historical buildings and cobblestone streets give charm to the city. When it is sunny, the area next to Kalmar Castle’s moat is filled with studying and sunbathing students. Student life is a natural part of Kalmar. This is where your dream of the future begins!

Students