Entrepreneurial Marketing, including Degree Project (Bachelor)

30 credits

The full-semester course in Strategic Marketing consists of three modules. The course offers an introduction to the Scandinavian approach to entrepreneurship in theory and practice.

The second module, Research Methodology in Business Administration, will equip the student with the necessary methodological tools and theories to prepare him or her for the third module, the Independent Project (Degree Project).

In the Independent Project the student will be able to look further into the research area of marketing strategy, focusing on a research question and studying it in a degree project.


Växjö is a modern city with more than 80,000 inhabitants. The city has been declared "the Greenest City in Europe" because of its focus on environmentally sound solutions and the environmental programs implemented.

Being a student in Växjö you have easy access to everything – the city centre, the woods and the lakes. The pedestrian path from campus around Lake Växjösjön reaches almost all the way to the city centre and is perfect for jogging or taking long walks.

Campus Växjö is modeled along the lines of an American campus university and is the natural meeting place for students in Växjö. Campus is always bustling with life, and students move between lecture rooms, the University Library and the restaurants, pubs and outdoor recreational areas.