Entrepreneurial Marketing, including Degree Project (Bachelor)

30 credits

The full-semester course in Strategic Marketing consists of three modules. The course offers an introduction to the Scandinavian approach to entrepreneurship in theory and practice.

The second module, Research Methodology in Business Administration, will equip the student with the necessary methodological tools and theories to prepare him or her for the third module, the Independent Project (Degree Project).

In the Independent Project the student will be able to look further into the research area of marketing strategy, focusing on a research question and studying it in a degree project.


Linnaeus University’s campus is located roughly 15 minutes with bicycle from the city centre. Campus is like a small society in its own right, with the university, student accommodation and student life all in one place. Everything happens on campus – here you become part of a creative knowledge environment and an eventful student life.

What will you find when exploring Växjö? There is a great selection of restaurants and cosy cafés. There is a large lake in the city centre, beautiful nature is always nearby. Many students enjoy the combination of the city centre in Växjö and life on campus. This is where your dream of the future begins!