An organization´s key accounts are its lifeblood! This distance study course focus on the long-term investment of resources in customers that can offer an exceptional return on resources. It will provide tools and techniques for achieving profitable key supplier status. But which are the key accounts? Are they the ones growing the fastest? The ones that are most financially secure? Or are they the ones that shout the loudest? The course puts forward a straightforward and effective planning methodology. The course take a long-term, team-selling strategic view of the whole process, from defining the customer, to managing the relationship and achieving key supplier status. It also cover the latest best practice in the field and also including IT´s role in key account management. All covered from the context of international sales in business. The course is outlined with an individual digital test, two individual cases and one group project.
To study on a distance education will give you different opportunities than on-campus teaching. It means that, to a large extent, you will be able to plan your studies yourself, both in terms of time and place.
However, keep in mind that most distance education includes a number of compulsory digital lectures and digital seminars during the weekdays. Some distance education also include compulsory get-togethers, for which you will have to travel to Växjö or Kalmar.
There are a number of different ways to be a distance student, the common denominator being that a large part of your study work is carried out on the web. You communicate with the teacher and your fellow students using a learning platform with discussion forums, group work, recorded lectures or video meetings using a web cam.