International Key Account Management

7.5 credits

An organization´s key accounts are its lifeblood! This distance study course focus on the long-term investment of resources in customers that can offer an exceptional return on resources. It will provide tools and techniques for achieving profitable key supplier status. But which are the key accounts? Are they the ones growing the fastest? The ones that are most financially secure? Or are they the ones that shout the loudest? The course puts forward a straightforward and effective planning methodology. The course take a long-term, team-selling strategic view of the whole process, from defining the customer, to managing the relationship and achieving key supplier status. It also cover the latest best practice in the field and also including IT´s role in key account management. All covered from the context of international sales in business. The course is outlined with an individual digital test, two individual cases and one group project.

Distance – study where you are

Perhaps you would like to study in the Swedish mountains, in a big city, or at home close to family? Many of our programmes and courses are offered in distance format.

Studying at a distance can be done in different ways, either entirely without physical gatherings or with only a few gatherings on campus or at one of our learning centres. The common denominator is that a large part of your studies takes place online. You communicate with the teacher and other students with the help of a learning platform with discussion forums, group work, recorded lectures and video meetings.

The benefit of distance studies is the flexibility, something that is valuable if you want to be free to decide when and where you want to study. Some compulsory elements on you course or programme may take place during office hours, even though they are online.

Learn more about studying at a distance.

Student working from home

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