Marketing Ethics: Principles and Practices

7.5 credits

In today's complex business environment, it's more important than ever to understand the ethical issues involved in marketing. This course will introduce you to key principles of marketing ethics and provide you with a framework for ethical decision-making. You'll explore case studies that illustrate ethical dilemmas in marketing, and learn how to analyze these dilemmas using various ethical frameworks. Topics covered include advertising ethics, consumer privacy protection, social responsibility marketing, and more. By the end of the course, you'll have a deeper understanding of marketing ethics and be able to apply this knowledge in real-world scenarios. Whether you're a marketing professional or simply interested in ethical issues in business, this course is an essential introduction to marketing ethics.

Distance – study where you are

Distance learning can be structured in different ways – it may be entirely online, or include a few on-campus sessions or meetings at one of our learning centres. The common factor is that most of the learning happens online.

You communicate with your teacher and fellow students through a learning platform, which provides access to discussion forums, group work opportunities, and digital meetings. In many cases, you also have access to recorded lectures via the platform.

The advantage of distance learning is its flexibility – ideal for those who want more freedom to decide when and where to study. However, keep in mind that some mandatory elements of your programme may take place during working hours, even if they are conducted online.

Read more about distance learning here.

Student working from home

Build your own degree

Did you know that you can combine single-subject courses to build your own degree? In this way, you can design your own degree based on your interests and the career you are aiming for. This does not apply to all courses so make sure to check with a study counsellor at the faculty. Learn more about how you can build your own degree and become unique on the labour market.