Marketing in Mobile Devices

7.5 credits

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2FE423 Marketing in Mobile Devices course is for those who would like to inform themselves on basic concepts that relate to novel uses of mobile devices for various marketing purposes. Mobile devices, not just mobile phones, are discussed on a range of topics as complementary to traditional marketing and the origin of innovative digital marketing practices. The teaching team consists of scholars with ongoing research on the field, and they update the content to reflect on the latest literature available on the area. The ultimate aim is to equip the learner with the theoretical background to analyze and integrate current or future mobile devices in their efforts as marketing practitioners. The course is run online with asynchronous modality to allow learners to follow the presented material at their own pace and convenience. The medium of instruction is English.

Kalmar

In Kalmar, Linnaeus University is located in the city centre. Universitetskajen is entirely newly-built and located just next to the sea. Here you become part of a creative knowledge environment.

The city centre is also where most students live. Everything is available within a ten-minute bicycle ride, regardless of whether you want to take a swim in the sea, study, do some shopping, or work out. Historical buildings and cobblestone streets give charm to the city. When it is sunny, the area next to Kalmar Castle’s moat is filled with studying and sunbathing students. Student life is a natural part of Kalmar. This is where your dream of the future begins!

House Vita at universitetskajen in Kalmar