Modern Marketing Practices

30 credits

The purpose of this full-semester course is to give the students an overview of some of the most important areas of marketing including:

• awareness of the complexities of consumer buying behaviour and decision-making as well as knowledge of theories concerning these issues

• the main themes of international marketing with an emphasis on international marketing research and entry strategy/modes. At the end of the course this knowledge will have been furthered to the extent that the students will be knowledgeable of what is happening in the research field of international marketing and will be able to incorporate into this bank of knowledge coming developments with the help of their research skills

• the main themes in strategy, connecting the companies resources with the market. The importance of company competencies in relation to the external situation is extensively explored.

• the application of strategy theories on situations facing industries and companies in the changing environment.


Växjö is a modern city with more than 80,000 inhabitants. The city has been declared "the Greenest City in Europe" because of its focus on environmentally sound solutions and the environmental programs implemented.

Being a student in Växjö you have easy access to everything – the city centre, the woods and the lakes. The pedestrian path from campus around Lake Växjösjön reaches almost all the way to the city centre and is perfect for jogging or taking long walks.

Campus Växjö is modeled along the lines of an American campus university and is the natural meeting place for students in Växjö. Campus is always bustling with life, and students move between lecture rooms, the University Library and the restaurants, pubs and outdoor recreational areas.