Modern Marketing Practices

30 credits

The purpose of this full-semester course is to give the students an overview of some of the most important areas of marketing including:

• awareness of the complexities of consumer buying behaviour and decision-making as well as knowledge of theories concerning these issues

• the main themes of international marketing with an emphasis on international marketing research and entry strategy/modes. At the end of the course this knowledge will have been furthered to the extent that the students will be knowledgeable of what is happening in the research field of international marketing and will be able to incorporate into this bank of knowledge coming developments with the help of their research skills

• the main themes in strategy, connecting the companies resources with the market. The importance of company competencies in relation to the external situation is extensively explored

• the application of strategy theories on situations facing industries and companies in the changing environment


Linnaeus University’s campus is located roughly 15 minutes with bicycle from the city centre. Campus is like a small society in its own right, with the university, student accommodation and student life all in one place. Everything happens on campus – here you become part of a creative knowledge environment and an eventful student life.

What will you find when exploring Växjö? There is a great selection of restaurants and cosy cafés. There is a large lake in the city centre, beautiful nature is always nearby. Many students enjoy the combination of the city centre in Växjö and life on campus. This is where your dream of the future begins!