New Technologies in Marketing
7.5 credits
Looking to stay ahead of the curve in the rapidly evolving world of marketing? Our course on New Technologies in Marketing has you covered. You'll explore the latest emerging technologies and techniques that are transforming the marketing landscape, from data analytics and AI to social media and mobile marketing.
Through a mix of lectures, case studies, and collaborative projects, you'll learn how to evaluate, implement, and maintain new technologies to drive business growth and gain a competitive edge. You'll also examine the ethical considerations associated with leveraging new technologies in marketing, and gain insight into how to responsibly and effectively use them to engage with consumers and drive revenue.
Whether you're a seasoned marketing professional looking to update your skills, or a newcomer to the field eager to learn about the latest trends and best practices, this course has something for you. Join us today and stay ahead of the curve in the exciting world of marketing!
Kalmar – the student city by the sea
Right in the heart of Kalmar, by the sea, you’ll find Campus Kalmar. Everything is close by, and no matter where you live in the city, you’ll be within cycling distance of the university.
If you’re a new student, you’re covered by an accommodation guarantee, meaning you have the right to student housing within two months. This is one of the reasons why Kalmar has been recognised as one of Sweden’s best student cities – several times.
The municipality has around 70,000 inhabitants. The city boasts a strong business sector, with leading companies in green industries, e-commerce, and e-health, providing plenty of opportunities to make connections for your future career.
Kalmar has a charming and historic city centre, with small shops, cafés, and gyms nestled along cobbled streets and alleyways. The coastline offers great opportunities to enjoy nature – whether you want to go for a walk, exercise, swim, or simply relax. Plus – Öland is just a bridge away.
Read more about our student cities here.
Build your own degree
Did you know that you can combine single-subject courses to build your own degree? In this way, you can design your own degree based on your interests and the career you are aiming for. This does not apply to all courses so make sure to check with a study counsellor at the faculty. Learn more about how you can build your own degree and become unique on the labour market.