New Technologies in Marketing

7.5 credits

Looking to stay ahead of the curve in the rapidly evolving world of marketing? Our course on New Technologies in Marketing has you covered. You'll explore the latest emerging technologies and techniques that are transforming the marketing landscape, from data analytics and AI to social media and mobile marketing.

Through a mix of lectures, case studies, and collaborative projects, you'll learn how to evaluate, implement, and maintain new technologies to drive business growth and gain a competitive edge. You'll also examine the ethical considerations associated with leveraging new technologies in marketing, and gain insight into how to responsibly and effectively use them to engage with consumers and drive revenue.

Whether you're a seasoned marketing professional looking to update your skills, or a newcomer to the field eager to learn about the latest trends and best practices, this course has something for you. Join us today and stay ahead of the curve in the exciting world of marketing!

Kalmar – the student city by the sea

In Kalmar centre, right next to the sea, you will find the university’s facilities that were inaugurated in August 2021. In Kalmar, everything is nearby, and you can take your bicycle to the university regardless of where you live in the city.

New students have housing guarantee. This means that you are entitled to student accommodation within two months. This is one of the reasons for Kalmar being appointed Student City of the Year 2023 by the Swedish National Union of Students. Kalmar has also received the award because the city offers students an excellent living environment. What is more, the city works actively to create opportunities for students to stay in Kalmar to work when they have completed their studies.

Kalmar municipality has about 70 000 inhabitants. Kalmar has a strong trade and industry with many companies that are on the forefront in green energy, e-commerce, and eHealth, which means there is good opportunity to establish contacts for your future work life.

Kalmar has a cultural history centre and has been named Sweden’s Summer City several times. No wonder, with all the hours of sun, beaches and concerts. What is more, the island of Öland is just one bridge away.

Learn more about our student cities

House Vita at universitetskajen in Kalmar

Build your own degree

Did you know that you can combine single-subject courses to build your own degree? In this way, you can design your own degree based on your interests and the career you are aiming for. This does not apply to all courses so make sure to check with a study counsellor at the faculty. Learn more about how you can build your own degree and become unique on the labour market.