Retail Management

7.5 credits

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The course addresses retail management with a focus on retail strategy and retail marketing mix. More specifically, the course provides students with a theoretical and practical understanding of how to design and implement a retail business plan in local and international markets.

Kalmar

In Kalmar, Linnaeus University is located in the city centre. Universitetskajen is entirely newly-built and located just next to the sea. Here you become part of a creative knowledge environment.

The city centre is also where most students live. Everything is available within a ten-minute bicycle ride, regardless of whether you want to take a swim in the sea, study, do some shopping, or work out. Historical buildings and cobblestone streets give charm to the city. When it is sunny, the area next to Kalmar Castle’s moat is filled with studying and sunbathing students. Student life is a natural part of Kalmar. This is where your dream of the future begins!

House Vita at universitetskajen in Kalmar