The course will introduce how the five senses can strategically be used to create experiential value and turn an ordinary brand into a loved one. The aim is to introduce tools so that the participants are able to develop sensorial brand strategies that can lead to emotional brand equity. The course combines personal coaching, lectures and design thinking tools.
The course period starts with Welcome and Orientation Programme 12-13 July, 2019
The city of Kalmar is situated on the southeast coast of Sweden. Kalmar is a beautiful city with 65,000 inhabitants and a long history dating back to the Middle Ages, with many cosy neighbourhoods and great charm. The lush green areas surrounding Kalmar Castle and the city park are many students' favourite.
The proximity to the ocean and the island of Öland has left its mark on the city and there are many long pedestrian paths along the coast. It is never far to anything in Kalmar and most places can be reached in just 5-10 minutes' walk – the university, the ocean, the gym, or the city centre, Kvarnholmen.
In Kalmar the university buildings and student accommodations are spread throughout the town and are well integrated with the historical surroundings – making students feel part of the town.