Statistics for Marketing Decisions
15 creditsThis course gives an introduction to statistics and probability useful for students in marketing and business administration. Focus is set on computer aided data processing using SPSS. The course differ from standard introductory level statistics courses in that focus is set computation and presentation of data while mathematical calculations are given less emphasis. Particular focus is set on descriptive statistics but an introduction to inferential statistics is also given. The examination comprises a number of home assignments to be handed in within a certain deadline and written exams. Presentation and analytical assessment of data in a customer perspective are given high emphasis in the course.
Kalmar – the student city by the sea
In Kalmar centre, right next to the sea, you will find the university’s facilities that were inaugurated in August 2021. In Kalmar, everything is nearby, and you can take your bicycle to the university regardless of where you live in the city.
New students have housing guarantee. This means that you are entitled to student accommodation within two months. This is one of the reasons for Kalmar being appointed Student City of the Year 2023 by the Swedish National Union of Students. Kalmar has also received the award because the city offers students an excellent living environment. What is more, the city works actively to create opportunities for students to stay in Kalmar to work when they have completed their studies.
Kalmar municipality has about 70 000 inhabitants. Kalmar has a strong trade and industry with many companies that are on the forefront in green energy, e-commerce, and eHealth, which means there is good opportunity to establish contacts for your future work life.
Kalmar has a cultural history centre and has been named Sweden’s Summer City several times. No wonder, with all the hours of sun, beaches and concerts. What is more, the island of Öland is just one bridge away.
Build your own degree
Did you know that you can combine single-subject courses to build your own degree? In this way, you can design your own degree based on your interests and the career you are aiming for. This does not apply to all courses so make sure to check with a study counsellor at the faculty. Learn more about how you can build your own degree and become unique on the labour market.