The course offers an introduction to strategy by which is commonly meant an action plan for how an organization wants to develop in relation to its environment. The course begins with a review of basic strategic concepts and different perspectives on how strategies are created. After this basis for understanding has been built, the student is guided through strategy research and its development. The starting point of the course consists of four perspectives on strategy, which differ in how they view the purpose of strategy and how strategy is created. We, therefore, begin with a classical perspective where strategy is seen as a function of the corporation’s or product’s position on a market. We then continue with a more modern perspective such as the processual one with its focus on the internal organization and the organization’s resources. This review finishes with systemic and evolutionary perspective.
The ambition of the course is thus to provide the student with a number of different strategic tools in order to learn to apply and compare traditional as well as modern perspectives on strategy. The goal is for the student, at the end of the course, to be able to critically discuss these different perspectives in order to identify and argue for the importance of them as well as their respective practices for working strategically in organizations.
Finally, the purpose of the course is also for the student to learn how to apply theories and models on descriptions of strategic work in organizations. We will practice this continually throughout the course as the different perspectives are introduced.
Växjö is a modern city with more than 80,000 inhabitants. The city has been declared "the Greenest City in Europe" because of its focus on environmentally sound solutions and the environmental programs implemented.
Being a student in Växjö you have easy access to everything – the city centre, the woods and the lakes. The pedestrian path from campus around Lake Växjösjön reaches almost all the way to the city centre and is perfect for jogging or taking long walks.
Campus Växjö is modeled along the lines of an American campus university and is the natural meeting place for students in Växjö. Campus is always bustling with life, and students move between lecture rooms, the University Library and the restaurants, pubs and outdoor recreational areas.