The course aims to provide analytical perspectives on tourism as a social phenomenon and as a business. The point of departure is that tourism is an industry without a product, or rather, an industry where the product often develops in the relationship between companies, between companies and public resources and in the relationship between the tourist and the tourism company. This relational perspective places special demands on how tourism is analysed and the course reviews this, but the aim is also for the students to be involved in this perspective and to develop their own analysis in a minor project.
The city of Kalmar is situated on the southeast coast of Sweden. Kalmar is a beautiful city with 65,000 inhabitants and a long history dating back to the Middle Ages, with many cosy neighbourhoods and great charm. The lush green areas surrounding Kalmar Castle and the city park are many students' favourite.
The proximity to the ocean and the island of Öland has left its mark on the city and there are many long pedestrian paths along the coast. It is never far to anything in Kalmar and most places can be reached in just 5-10 minutes' walk – the university, the ocean, the gym, or the city centre, Kvarnholmen.
In Kalmar the university buildings and student accommodations are spread throughout the town and are well integrated with the historical surroundings – making students feel part of the town.