Value Creation

30 credits

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Business to Consumer Marketing - value creating customer relations

During the semester four modules are given which focus on advanced tools which can be used in order to create value for the customer. The modules are given entirely in English and the course is also given as the fifth semester of the Marketing Program the students of which you will take the course together with. The studies are advanced and the academic level of writing high. There are several different types of examination, but writing papers is a major component.


Roughly 15 minutes with a bike from the city centre, you will find Linnaeus University’s campus. It is like a small society with the university, student accommodation, and student life. Here you become part of a creative knowledge environment.

What will you come across on an excursion in Växjö – the city of contrasts? You will find good restaurants, a celebrated hockey team, and cozy cafés where you can enjoy a latte with lingonberry flavour. In Växjö, beautiful nature is always just around the corner; the city is surrounded by lakes and forests. Students like the combination of the city centre and the active student life on campus. Your dream of the future starts here!

Students in house M