Visual Communication and Change

30 credits

This course focus on change, visual power and responsibility in visual communication. Students explore and reflect on a number of movements in society and how these movements communicate their message with visual communication. The students work with a critical graphic design project. The students also get an in-depth knowledge of semiotics, stylistic approaches and the similarities and differences between propaganda and advertising – the history, present and future. The course ends with an interdisciplinary project with the theme of change, where the student captures an in-depth knowledge and ability to work creatively in groups with a project of high complexity.


The city of Kalmar is situated on the southeast coast of Sweden. Kalmar is a beautiful city with 65,000 inhabitants and a long history dating back to the Middle Ages, with many cosy neighbourhoods and great charm. The lush green areas surrounding Kalmar Castle and the city park are many students' favourite.

The proximity to the ocean and the island of Öland has left its mark on the city and there are many long pedestrian paths along the coast. It is never far to anything in Kalmar and most places can be reached in just 5-10 minutes' walk – the university, the ocean, the gym, or the city centre, Kvarnholmen.

In Kalmar the university buildings and student accommodations are spread throughout the town and are well integrated with the historical surroundings – making students feel part of the town.