Marketing managers, business developers, and other managers involved in the development and implementation of digital marketing strategy.
The course is organized into three modules. The initial module will focus on digital marketing strategy & planning. Module two will cover the key focus areas and technologies of digital marketing. The third module will look at integrating digital strategy and technologies to develop and implement multi-channel digital campaigns.
The course will specifically explore key aspects related to the following questions:
- What is the new marketing challenge that has arisen out of digital disruption?
- How does digital marketing relate to customer experience (CX) management and the customer journey?
- How to select appropriate marketing technology that integrates with existing systems?
- How can organizations develop and drive targeted campaigns across markets and channels that maximizes ROI.
All materials will be accessible online, with three onsite workshops with industry experts sharing real-life insights. The course will be delivered in a flexible manner to facilitate the combination of course work with your ongoing professional commitments.
The total effort to pass this course is typically around 80 hours.
Teaching language: English
The course is free and gives 3 credits.
If there's a group of at least 10 students extra courses might start.
Next preliminary course start is March 11, 2020.
The basic eligibility for this course is a Bachelor degree. Candidates with relevant work experience are also invited to apply. Two years of relevant work experience is considered equivalent to one year of university studies at the Bachelor level.