Student recruitment

If you are a programme or course coordinator, you may wonder what student recruiting activities your particular programme or course get to take part of? This depends on whether your programme is prioritised or not. However, regardless of whether the programme is prioritised or not, activities are carried out for all curses and programmes.

Take part of information about what you can do to contribute to the recruitment.

The Section for Student Recruitment and Student Communication would very much like to take part in the process at an early stage for new programmes, and in some cases also new single-subject courses of special importance (for instance, if there is a news value in the course or if there is a decision from the senior management on special measures). Choices that are made early on in the process can come to affect certain student recruiting activities. One example of this is the name of a programme, as this affects both the programme’s URL and search engine optimisation. We can also offer strategic support in the form of external monitoring concerning demand from our target groups and competition from other higher education institutions.

The section works based on prioritisations established through the RUL process (Council for Education and Learning). If the new programme is major importance to the faculty or the university as a whole, the heads of faculty should consider whether the programme should be prioritised in the round when the programme starts. If this is the case, this is done through the RUL process. If a programme is prioritised, a number of special measures are carried out for the programme. However, regardless of whether the programme is prioritised or not, recruitment activities are carried out for all courses and programmes.

Take part of information on how you can contribute to the recruitment activities

In order for us to succeed in filling our courses and programmes with motivated and committed students, we must all take joint responsibility for communicating Linnaeus University’s courses and programmes. There are many areas in which you as a programme/course coordinator or other faculty employee can contribute to promote the student recruitment to your courses and programmes.

Learn more about what you can do to contribute to the recruitment activities.

A programme page (and to a certain extent also course pages) contain different parts and the content is created in different ways, through different systems for which different people are responsible.

The Section for Student Recruitment and Student Communication is responsible for student recruiting advertisement, which is based on our advertisement strategy. Advertising work is carried out via Linnaeus University’s overall communication plan for student recruitment based on RUL prioritisations.

Refer ad salespersons to the Communications Office.

At Linnaeus University, the Communications Office is responsible for the university’s social media strategy and central accounts. The focus of these is the publish content that strengthens Linnaeus University’s brand and we work with both purchased and organic content. If you would like to start an account with Linnaeus University or part of the organisation as sender, there are a few things that you need to keep in mind. Contact the Communications Office for counselling.

The Communications Office is responsible for news that are aimed at external target groups, for instance, student recruiting news. Please contact the Communications Office if you have any tips about interesting news. New aimed at other target groups (members of staff and current students) are handled internally at each faculty, but the Communications Office can offer support if needed.

A great number of events take place at Linnaeus University throughout the year. A small number of these are prioritised as activities with which we can work with student recruitment. Therefore, contact the Communications Office and describe what you need and we will decide from case to case what can could possibly be done.