Knowledge Platform: Global Mind – Business competitiveness in changing landscapes

How is it possible that we can buy very cheap clothes in some webshops and have those delivered next day? Is 3D printing just another emerging technology or is it rapidly changing the way we do business? What does it take firms to keep customers satisfied in the ever-changing global business environment? These and other questions lie at the heart of International Business and of Marketing.

In education, this knowledge platform specializes in strategy, marketing, and business models relevant to international business firms. We offer a global approach with a local basis in our educational programs extending from courses for Ph.D. candidates to specialized programs on the masters and bachelor levels, and courses for management.

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