Media and Emotional Mobilization
Emotional mobilization is both a threat to and an important prerequisite of deliberative democracy in Europe. It can however also be important for creating engagement and understanding in various target audiences. Thus, the dynamics of passion and reason in European public discourse remains enigmatic and is in dire need of scholarly attention for the benefit of multiple stakeholders. Our conference aims to investigate the reciprocal relationship between emotions and the production, content, and audiences of media from a broad perspective. Why are emotional messages attractive and how do they construct their salience? What purpose do they fullfil in media? Can harmful consequences (such as disinformation and conspiratorial meaning-making) be averted and corrected? Or are emotions simply the key difference between the human and non-human condition in future communication determined by Artificial Intelligence and synthetic media?
We invite scholars of media and journalism in the humanities and social sciences to explore questions like these at our forthcoming conference “Media and Emotional Mobilization” at Linnaeus University, campus Kalmar at the shores of the Baltic Sea. The conference aims at an open exchange of ideas in a vibrant and emerging hub of media research in Sweden, the future state-of-the-art “Linnaeus Media Observatory” (LMO, under formation). LMO aims to unite media research and practice in a collaboration between media and journalism studies, media production, research into media and democracy, intermedial studies and journalism education. In the spirit of open communication of research, our aim is to publish the papers of the conference in an appropriate format.
The conference is organized by the Department of Media and Journalism (MJ), the Centre for Intermedial and Multimodal Studies (IMS), Fojo Media Institute and the knowledge environment A Questioned Democracy (IfDem).
Contact information
If you have any questions or inquiries about the conference, please send a mail to meme2023@lnu.se and one of the conference organisers will contact you.
Programme
12 October
10:00–12:00 Pre-conference workshop (by invitation only)
12:00–13:00 LUNCH
13:00–13:15 Opening
Magnus Danielsson, Kristoffer Holt, Beate Schirrmacher, Andreas Önnerfors, Linnaeus university (SE), “Media and Emotional Mobilization”
13:15–14:00 Keynote 1 (also on zoom)
Chair: Kristoffer Holt, Linnaeus university (SE)
Karin Wahl Jørgensen, Cardiff university (GB), “Mediated emotion in turbulent times: The good news and the bad news”
14:00–14:15 Coffee break
14:15–15:45 Plenary panel 1: Emotional Mobilisation in Alternative Media Ecosystems
Chair: Kristoffer Holt, Linnaeus university (SE)
- Scott Eldridge, Rijksuniversiteit Groningen (NL), “Misplaced optimism: Alternative media and the failure to build a pluralist society”
- Rebecka Bengtsson Lundin, Anna Nordström, Stockholm university and Linnaeus university (SE), “Emotional mobilisation in Swedish alternative media”
- Magnus Danielsson, Stockholm university (SE), “The (Alt-) Right Kind of Feelings– Emotional Expressions as Discourse in Swedish Right-Wing Alternative News Media”
- Agnes Wankmüller, University of Passau (DE), “The Affective Dynamics of Far-Right Narrations on Gender and Sexual Orientation on YouTube”
15:45–17:15 Sessions 1, 2 and 3
Session 1: The Politics of Medializing Emotions [NB: 4 papers! Runs until 17:45]
Chair: TBA
- Naheed Akthar, University of West Scotland (GB), “Framing of Political Emotional Messages on Twitter: Case Study of Pakistan”
- Hampus Jansson, Linnaeus university (SE), “Between The Public and The Journalist: The Role of Emotion In Crowdfunded and Advocacy Journalism”
- Siglinde Peetz, University of Bern (CH), “‘#RIP JK Rowling’ - Understanding the Emotionalization of the Controversy around J.K. Rowling”
- Jiang Song, Beijing Foreign Studies University (CN), “Two-step communication and the role of opinion leaders in emotional mobilization: a qualitative analysis model of China's Wechat emotional mobilization capabilities based on grounded theory”
Session 2: Social Media and Emotional Mobilization – quantitative and qualitative approaches [NB: 4 papers! Runs until 17:45]
Chair: TBA
- Ahmed El Gody, CHSS United Arab Emirates University (AE), “Development of an Algorithm for Detecting Sentiment-Driven Fake News in Arabic Social Media”
- Ofer Shinar, Tel Aviv university (IL), “Semantic Network Analysis of Student Confessions During a Global Pandemic: A Cross-National Study”
- Wengcong Diao, Shanghai International Studies University; Haihua Zhang, Beijing Language and Culture University (CN), “Social media logic and emotional mobilization: A study of Zelensky’s twitter communication during 2022 Russian-Ukrainian conflict”
- Ruhan Zhao, Communication University of China (CN), “Emotional Mobilization for National Branding: Reaction Videos of ‘Foreigners Watching China’ on Media Platform”
Session 3: The Aesthetics of Emotional Mobilization in Media [NB: 4 papers! Runs until 17:45]
Chair: Beate Schirrmacher, Linnaeus university (SE)
- Martin Knust, Linnaeus university (SE), “The Return of Music in Political Journalism: Its design and its potentials”
- Catherine Bouko, Ghent university (BE), “Politics-related emotions in citizens’ text-image social media content”
- Merja Ellefson, Örebro university (SE), ”North Atlantic Fella Organization in the meme war”
- Yikun Wu, Linnaeus university (SE), “The Hopeful Disposition and the Performative Media Practice of Age: A case study of the lying flat movement on Xiaohongshu”
19:30 Conference dinner
13 October
09:15–10:45 Plenary Panel 2: Mediating Fear in Times of Uncertainty and Crisis
Chair: Andreas Önnerfors, Linnaeus university (SE)
- Estrella Gualda, University of Huelva (ES), “Micro-narratives of hatred online: COVID-19 and negative emotions behind anti-vaccine, anti-quarantine, anti-masks, and denialist movements”
- Eirikur Bergmann, (IS), “The Weaponization of Conspiracy Theories”
- Nino Gozalishvili, Topuria Revaz, The University of Georgia (GE), “Discursive Shift towards the ‘Politics of Fear’ and Localization of the War in Ukraine in Georgia”
- Elżbieta Drążkiewicz, Lund university (SE), “What happens when Sinister Agents and Skeletons from the Closet are applying for parliamentary elections? The role of suspicion and the fear of conspiracy in Polish politics”
10:45–11:00 Coffee break
11:00–12:30 Sessions 4, 5 and 6
Session 4: Epistemic and emotional socialization of distrust
Chair: Annika Rabo, Stockholm university (SE)
- Mahitab Ezz El Din, Emma Ricknell, Andreas Önnerfors, Linnaeus university (SE), ”Twitter campaign against the Swedish social services: Between activism and emotional mobilization”
- Kasper Grotle Rasmussen, University of Southern Denmark, (DK), “ ‘You’ll own nothing. And you’ll be happy’: Emotions and the Great Reset conspiracy theory in Denmark”
- Susannah Mandel, independent (US), “Subjective Nationalisms: Structuring ‘Self’ and ‘Other’ in the Emotional Appeals of U.S. Right-Wing Political Discourse”
Session 5: Emotions, Journalism and Journalistic Narration
Chair: Magnus Danielsson, Stockholm university (SE)
- James Mahon, University of West Scotland (GB), “The Fears and Hopes of Scotland’s Post Pandemic Journalism Generation”
- Valérie Manasterski, University of Neuchâtel (CH), “In the radio commentary process of production: dealing with personal emotions and journalistic professionalism.”
- Beate Schirrmacher, Linnaeus university (SE), “Informative and Engaging Narrative Strategies in Journalism”
Session 6: Styling Emotional appeals in media
Chair: TBA
- Shatha Khuzaee, Al-Muthanna University (IQ), “A Multimodal Textual Analysis of Negation in Princess Diana Panorama interview 1995: A Critical Stylistic Approach”
- Lisa Källström, Södertörn university (SE), “Truth as Shibboleth in the multimedia arena of populist politics”
- Ruohan Liu, Shantou university (CN), “Sharing the death: Ritual communication of online mourning”
12:30–13:30 LUNCH
13:30–15:00 Sessions 7and 8
Session 7: Conspiracy theories, media (and information literacy)
Chair: TBA
- Peter Karlsson, Torbjörn Josefsson, Peter Karlsson, Sara Svensson, Halmstad university (SE), “Critical Thinking and Media Literacy Skills: A Cross-Disciplinary Approach”
- Asbjørn Dyrendal, NTNU, Trondheim (NO), “Innocent victims and evil villains. Atrocity tales and emotional appeal in conspiracy narratives – and in their containment”
- Linus Andersson, Halmstad university (SE), “Training high school students in resisting disinformation and conspiracy theories – Preliminary findings and experiences from an ongoing research project”
Session 8: Valid knowledge and health information
Chair: TBA
- Vincent Steinbach, FAU Erlangen-Nürnberg (DE), ”United by anger” [on COVID-19 information videos]"
- Ranjun Hua, Northeast Normal University (CN), “Who Amplifies Her Health Concerns? Risk Perception and Behavioral Generation of Women's Health Information Seeking in Social Platforms”
15:00–15:15 Coffee break
15:15–16:15 Plenary Panel 3: Affective Citizenship, Trust, and Democratic Deliberation in the Mediaverse
Chair: TBA
- Klas Backholm, Kim Strandberg, Åbo Akademi (FI), ”Opportunities and challenges for journalism and citizen deliberation in the Mediaverse. Lessons learned from the DemDialogue project”
- Hulda Thórisdóttir, University of Iceland (IS), “Trust in Authorities, Media, and its Impact on Conspiracy Beliefs: A Cross-Cultural Study”
- Fredrik Stiernstedt, Södertörn university (SE), ”Media Resentment”
16:15–16:35 Conference closure
Magnus Danielsson, Kristoffer Holt, Beate Schirrmacher, Andreas Önnerfors, Linnaeus university (SE), “Final reflections”
Abstract submission
Accepted abstracts will be published open access in LnuOpen with the Creative Commons licens CC-BY .
Download the abstract template
Make your abstract submission
Registration
Conference fee
The conference fee is: 1500:- SEK ex VAT
The fee include coffee breaks/lunches and a dinner.
Accomodation
If you need of hotel room during your stay in Kalmar, we recommend that you contact one of the hotels/hostels below to make a reservation.
Calmar Stadshotell
Stortorget 14
392 32 Kalmar
Book by e-mail: calmarstadshotell@profilhotels.se
or by phone: +46 480 - 496 900
Website: https://ligula.se/en/profilhotels/calmar-stadshotell/
Scandic Kalmar West
Dragonvägen 7
392 39 Kalmar
Book by email: kalmar@scandichotels.com
or by phone: +46 480 - 469311
Hemsida: https://www.scandichotels.com/hotels/sweden/kalmar/scandic-kalmar-vast
Frimurarehotellet
Larmtorget 2
392 32 Kalmar
Book by e-mail info@frimurarehotellet.se
or by phone: +46 480 - 152 30
Website: https://frimurarehotellet.se/?lang=en
Clarion Collection Hotel Packhuset
Skeppsbrogatan 26
392 31 Kalmar
Book by e-mail: cc.packhuset@choice.se
or by phone: +46 480 - 570 00
Website: https://www.nordicchoicehotels.com/hotels/sweden/kalmar/clarion-collection-hotel-packhuset/?_ga=2.74165076.754357241.1672821501-1234792339.1662965398
First Hotel Witt
Södra Långgatan 42
392 31 Kalmar
Book by email: witt@firsthotels.se
or by phone: +46 480 – 152 50
Website: https://www.firsthotels.com/hotels/sweden/kalmar/first-hotel-witt/?_ga=2.61785775.2062251261.1672834790-251878412.1672834790
Best Western Plus Kalmarsund Hotell
Fiskaregatan 5
392 32 Kalmar
Book by email: info@kalmarsundhotel.se
or by phone: +46 480 - 480380
Website: https://www.bestwestern.com/en_US/book/hotels-in-kalmar/best-western-plus-kalmarsund-hotell/propertyCode.88138.html
Slottshotellet Kalmar
Slottsvägen 7
392 33 Kalmar
Book by email: info@slottshotellet.se
or by phone: +46 480 – 255 60
Website: https://slottshotellet.se/index.php?lang=En
Svanen Hotell och Vandrarhem (hostel)
Website: http://hotellsvanen.se/
Book by email: info@hotellsvanen.se
or by phone: +46 480 - 25560
Website: https://hotellsvanen.se/en/
Travel to and from Kalmar
The most convenient way of reaching Kalmar by air is to fly to Stockholm Arlanda and then take either a domestic flight to Kalmar (1 h) or the train (5-6 h). An alternative to this would be to either fly to Copenhagen and then take the train to Kalmar (~ 4 h; please note that there are no direct flights between Copenhagen and Kalmar), or, as a third option, catch the direct flight to Kalmar from Frankfurt am Main.
Train
Train from Copenhagen Airport (CPH), Denmark to Kalmar Central station takes about 4 hours. Öresundståget is the best option since it is usually a direct train. For other trains you may have to change trains once or twice before reaching Kalmar. For timetable and reservation please visit sj.se
For trains from Stockholm or Gothenburg to Kalmar please visit sj.se to search for timetables.
For Linnaeus university staff travelling should primarily be on the Öresund trains between Växjö and Kalmar.
Flights
For flights from Stockholm, Arlanda airport (ARN) to Kalmar Airport (KLR) visit sas.se/en for more information.
There is a second airport in Stockholm called Bromma. For flights from Stockholm Bromma airport (BMR) to Kalmar Airport (KLR) visit flygbra.se/en for more information. It takes 1–2 hours to travel from Stockholm Arlanda to Stockholm Bromma Airport. You can take the airport coaches flygbussarna.se/en from Stockholm Arlanda to Mariehällskyrkan and then walk 600 m to reach Stockholm Bromma Airport. Or check for other connections at sl.se/en. Stockholm Arlanda is the best option when you arrive from abroad and would like to continue to Kalmar. But Stockholm Bromma is also possible if you cannot find good connecting flights from Stockholm Arlanda.
Bus from Kalmar Airport to the city centre
Kalmar Airport is located about 5 km from the city centre. Shuttle bus number 402 Kalmar C–Smedby departs every 20 minutes (not as often in the evening) and will take you to Kalmar Central Station. You can buy your bus ticket using credit card. The hotel is 2-5 min walk from the central station.
Taxi
Taxi Kalmar +46 (0)480-44 44 44
Netto Taxi +46 (0)480-160 00
You can also visit flygtaxi.se/en
About Linnaeus University
Linnaeus University is a creative and international knowledge environment that promotes curiosity, creativity, companionship and utility. More than 44,000 students are registered at Linnaeus University.
Linnaeus University is located in Växjö and Kalmar and offers 150 degree programmes and 1,300 single-subject courses. Linnaeus University was established in 2010 through a merger between Växjö University and Kalmar University College.
With some 2,100 employees and 44,000 students it is a modern university with Småland as its base and the world as its arena. Studying and working at Linnaeus University involves being part of an environment that is characterised by knowledge and development. Students acquire new knowledge and learn to have a critical approach. Researchers make new discoveries that can bring change to our society. Employees share stories of a workplace with both challenges and opportunities. Linnaeus University is a university where people can reach their full potential.
A sustainable event
The conference “Media and Emotional Mobilisation” is a sustainability-assured meeting in accordance with Linnaeus University’s guidelines for sustainable events. These guidelines are linked to the 17 global goals in Agenda 2030 and comprise the three dimensions of sustainable development: the economic, the social, and the environmental.
Learn more about Linnaeus University´s sustainable events.