Media Research Day – Theme: The Future of Media Use

The future of media use presents both opportunities and challenges. Can future media reduce social inequalities, or do they risk reinforcing them? How do AI and VR influence our understanding of history, memory, and truth? How is journalism transforming in a world of deepfakes and AI-generated news anchors? In what ways are media reshaping future learning environments? How can art challenge established media norms? Can AI serve as a creative co-producer? Who controls the future media landscape – and how can we ensure democratic access?

The Linnaeus Media Observatory turns its focus to the future of media use. On the first day of the conference, you will have the opportunity to explore future media practices together with researchers from Linnaeus University’s various media environments. We also welcome colleagues from SMEA – the Swedish Media Production Academies as presenters.

Come and listen, network, and update yourself on the role of media in society – and take part in the wide range of media-related research conducted at Linnaeus University and within SMEA, offering a multifaceted view of media and their significance.

Conference registration:
If you have any allergies or dietary preferences, please indicate this when registering.

If you belong to LiMO/Lnu, register by emailing andreas.onnerfors@lnu.se.
If you belong to SMEA, register by emailing mats.wahlberg@lnu.se.

Wednesday, November 19

Room: Lapis Vi1158, entrance from building Culmen

10:00 – 10:30 – Welcome mingle with coffee and registration
10:30 – 10:40 – The LiMO and SMEA organizers welcome participants and introduce the conference

10:40 – 12:00 – The Future of Media Use I
LiMO-affiliated researchers and industry representatives share their perspectives on the future of media use.
Chair: Kristoffer Holt

• 10:40 – 11:00 – Martin Tunström, Political Editor-in-Chief, Barometern-OT and Honorary Doctor at Lnu: The Future of Opinion Formation
• 11:00 – 11:20 – Agneta Söderberg Jacobson, Senior Advisor and Project Manager at The Fojo Media Institute: Global Media Monitoring Project – Preliminary Results
• 11:20 – 11:40 – Paul Rapacioli (to be confirmed), Director at The Fojo Media Institute: Meeting the Challenges of the Future – Journalism and Society
• 11:40 – 12:00 – Questions for the presenters

12:00 – 13:00 – Lunch

13:00 – 15:45 – SMEA Panel: Perspectives from the Academic Field of Media Production
Chair: Mats Wahlberg

• 13:00 – 13:15 – Emilio Audissino, Associate Professor in Film and Media, Mercatorum University: The Unpredictability of Comedy in Media Markets: The Case of Hasse & Tage Outside Sweden
• 13:15 – 13:30 – Markus Fiedler, Professor of Computer Science, Blekinge Institute of Technology: Breaking New Ground for Dynamic Lighting in Virtual Production
• 13:30 – 13:45 – Thorbjörn Swenberg, Associate Professor of Image Production, Dalarna University: Mixed Methods for Media Production
• 13:45 – 14:00 – Joakim Hermansson, Senior Lecturer in Image Production, Dalarna University: Thematic Storytelling When Everything Has to Go Fast: The Hero’s Journey in “Bumper Ads”
• 14:00 – 14:15 – Questions for the presenters
• 14:15 – 14:30 – Coffee break
• 14:30 – 14:45 – Emelie Kempe, Lecturer in Journalism, Linnaeus University: A Gendered Gaze on AI Imagery through the Lens of Journalistic Production
• 14:45 – 15:00 – Per Ekwall, Senior Lecturer in Digital Design with a focus on Visual Communication, Kristianstad University: Generative AI as a Phenomenon or a Tool
• 15:00 – 15:15 – Andrea Nordvall, PhD Candidate in Mechanical Engineering, Blekinge Institute of Technology: Generative Virtual Environment Production for Visualization in Virtual Production
• 15:15 – 15:30 – Questions for the presenters
• 15:30 – 15:45 – Break

15:45 – 17:00 – The Future of Media Use II
LiMO-affiliated researchers share their perspectives on the future of media use.
Chair: Beate Schirrmacher

• 15:45 – 16:00 – Ahmed Tayie Mohammed, Researcher in Media Technology, Linnaeus University: Analyzing Emotional Discourse in Multilingual Social Media: A Case Study of the Russo-Ukrainian Conflict
• 16:00 – 16:15 – Hanna Carlsson, Associate Professor in Library and Information Science, Linnaeus University: From Heritage to Conflict: Right-Wing Radical Narratives about Museums and Libraries on Swedish YouTube
• 16:15 – 16:30 – Charlie Järpvall, Senior Lecturer in Library and Information Science, Linnaeus University: Historicizing the Future of Media Use
• 16:30 – 16:45 – Andreas Jahrehorn Önnerfors, Project Manager at Faktajouren, The Fojo Media Institute, Linnaeus University: New Textbook on Fact-Checking and Verification
• 16:45 – 17:00 – Questions for the presenters

18:00 – 20:00 – Conference Dinner

Thursday, November 20

Room: Lapis Vi1158, entrance from building Culmen

09:00 – 09:10 – The SMEA organizers welcome participants and introduce the day’s theme, focusing on methodology within the field of media production.
09:10 – 10:00 – Representatives from participating universities present production-oriented research methods and their application in academic education, focusing on media production
10:00 – 10:15 – Coffee break
10:15 – 11:00 – Panel discussion on production-oriented research methodology and its application in academic education, focusing on media production
11:00 – 11:10 – Break
11:15 – 11:50 – Continuation of the panel discussion on production-oriented research methodology and its application in academic education, focusing on media production
11:50 – 12:00 – The organizers summarize and conclude the conference
12:00 – 13:00 – Joint lunch for those who wish to participate (each attendee pays individually)