Gunilla Bradley Centre will examine Barometern's digital business model
A new collaboration will evaluate Barometern's digital business model and learn from the newspaper's digital development.
Barometern, the leading local newspaper in the Kalmar area, was founded in 1841 and has been present at the Internet since 1996. This means that the newspaper has a long experience of the print business, but how does its digital business model work?
In the spring 2016, two researchers from the research group Gunilla Bradley Centre for Digital Business (GBC) at Linnaeus University will investigate this. The researchers will conduct an independent evaluation of Barometern's digital business model; both its strengths and its challenges. This may constitute guidance for the future digitalization efforts at Barometern. At the same time, the researchers aim to learn from Barometern's experience. The goal is to derive new knowledge of the factors that contribute to, and hinder, an organization's transformation from non-digital into digital.
– At the Gunilla Bradley Centre for Digital Business we are very glad with this cooperation, as it opens for unique knowledge constitution and also contributes to the Centre's ambition to work closely with the local and regional organisations, says Darek Haftor, Professor of Informatics and Director of the Centre.