Setayesh Sattari, Arash Kordestani and Kaveh Peighambari have gotten a paper accepted for the Academy of Marketing Science Annual Conference 2017. The paper is called "Understanding consumers' perception of sustainable consumption: A ZMET approach".
Another paper, written by Soniya Billore, together with Prof.Tetsuhisa Oda , Aichi Institute of Technology, Nagoya, has been accepted for presentation at the 12th Global Brand Conference of the Academy of Marketing's conference in Brand, Identity and Corporate Reputation(SIG).The paper is called "A proposal of New Rating Method Applying Extended Fuzzy Logic for the study of Consumer Behaviour".
