Green light for project on sustainable travelling in Kalmar

The project will engage in different ventures to promote sustainable travel for citizens in Kalmar municipality and members of staff and students at Linnaeus University. The aim is to increase the share of sustainable travels to and from Kalmar city centre and Linnaeus University’s new facilities at Universitetskajen.

“This goes perfectly in line with our recently established Operational plan for 2019–2021 in which we determined that the university should work to facilitate sustainable travelling and transports to reduce the university’s climate impact”, says pro-vice-chancellor Catherine Legrand.

The project will work with questions relating to behaviour and attitudes in order to increase the share of sustainable travels. Among other things, education and communication ventures will be carried out and various types of campaigns relating to test cyclists, commuting, and so on.

“Kalmar municipality has worked actively for several years to improve the physical conditions for sustainable transports by removing hazardous road junctions, constructing new bicycle paths, and by carrying out different ventures on public transport. Experience shows that solely improved physical conditions are not enough to change what people are accustomed to and old habits. A combination of strategic planning and information campaigns that get a lot of attention is required to make citizens change their behaviour. The project gives us the opportunity to accomplish this”, concludes Robert Dahlström, project manager at Kalmar municipality.

The project will go on for three years starting in 2019 and has a total project budget of roughly SEK 8.3 million.

Contact

Robert Dahlström, project manager Kalmar municipality, phone +46480-55 35 41, +4672-453 86 75
Johan Älvgren, coordinator for sustainable development at Linnaeus University, phone +4670-218 17 72, johan.alvgren@lnu.se
Annika Sand, senior press officer Linnaeus University, +4676-830 01 05, annika.sand@lnu.se