Innovative research project on cultural entrepreneurship receives SEK 25 million from The Kamprad Family Foundation

The project is led by professor Anders Högberg at the Department of Cultural Sciences at Linnaeus University. It will run for five years, starting in 2022.

“The foundation wants to contribute to strengthening entrepreneurship within the cultural sector as well as the visitor economy in Småland. A number of actors from the cultural sector will take part in the project with the aim to develop both their economy and the regional attractiveness”, says professor Lena Fritzén, executive board member of The Kamprad Family Foundation.

The research project involves a variety of public and private actors in the cultural sector and tourism industry/visitor sector, for example, cultural heritage museums, art museums, world heritage sites, theatres, art galleries, musicians, festivals and supportive structures in the local administrations.

“It is great to get a collaborative research project of this magnitude in place. We are really looking forward to start working”, says Anders Högberg who initiated the project together with Marina Jogmark, assistant project leader and senior lecturer at the School of Business and Economics.

The project will develop new knowledge and abilities together with regional cultural entrepreneurs. At the same time, it will contribute to strengthening Linnaeus University’s knowledge and skills in research, education and collaboration within cultural entrepreneurship.

The project focuses on Småland with a national and international perspective. It has been given the name InKuiS (Innovative cultural entrepreneurship in collaborative research). It is a collaboration between researchers at the Faculty of Arts and Humanities, the School of Business and Economics, the Faculty of Technology, and some 70 actors from the cultural sector.

”We like our project to benefit many. In collaboration with project partners we want to develop economic, social and cultural values that will create local attractiveness, sustainability and development”, Högberg concludes.

Project participants

Subproject leaders at Linnaeus University

• Marina Jogmark 
• Daniel Ericsson 
• Kora Golub 
• Marcelo Milrad 
• Stephan Reinhold 
• Mathilda Tham 
• Malin Tillmar 

Institutions: County and art museums, world heritage sites, county and regional theatres, art galleries, etcetera.

Independent cultural creators and other actors: Music venues, culture festivals, culture organisers, art venues and galleries, artists, the visitor sector, companies, regional and local interest organisations.

The digital world: The possibilities of digitalisation are concretised through products to make a range of offers available, and to create new digital business models.