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New publication in marketing

Professor Helén Anderson has had the article "Resuming business operations after a Hiatus: The case of reappearing relationships" published in Industrial Marketing Management: https://www.sciencedirect.com/science/article/pii/S0019850122002048

The article is co-authored with León Pobletea, Virpi Havilaa, Mikael Gidhagena and Christopher John Medlin.