Empowering Women to Lead the Future of Rural Innovation: FLIARA Project Completes Case Studies Across Europe

Through in-depth research across 10 European countries, FLIARA interviewed over 200 women engaged in innovative agricultural practices and rural development initiatives. The findings not only highlight the significant contributions of these women but also shed light on the unique challenges they face. Despite hurdles such as limited infrastructure, financial constraints, and gender-based scepticism, these women have become trailblazers in creating sustainable, community-focused innovations.

FLIARA Ambassadors: Champions of Rural Innovation

At the core of the FLIARA project are 20 ambassadors selected from the 200 case studies who exemplify leadership and innovation in their fields. These women are at the forefront of FLIARA’s visibility campaign, which aims to inspire a new generation of female innovators while advocating for policies that better support women in rural areas.

The ambassadors come from diverse regions, each facing its own specific challenges. Whether they operate near urban centres with greater access to infrastructure or in remote areas with fewer resources, these women have adapted their innovations to meet local needs. From promoting sustainable farming practices to pioneering community initiatives, these ambassadors are driving change across Europe.

In Sweden, two ambassadors have been chosen to represent the local impact of FLIARA’s work:

• Malin Axelsson, founder of Ödevata gårdshotell. Malin has transformed a neglected farm into a thriving tourist destination, receiving 4000 guests per year.
• Alexandra Larsson, founder of the driving school Rosa kortet, the county's largest driving school.

These women are using their ingenuity and leadership to address critical issues in rural development, offering a model for sustainable, community-driven innovation.

Key Insights from FLIARA’s Research: Motivations, Challenges, and Opportunities

FLIARA’s case studies have uncovered key insights into the motivations and challenges faced by female innovators in agriculture and rural development. Many of these women are driven by a strong commitment to environmental sustainability, economic empowerment, and community well-being. Their innovations are often a direct response to the unique challenges posed by rural life, such as limited access to markets, infrastructure, and financial resources.

However, female innovators also encounter barriers that stem from gender biases and patriarchal structures, making their journey even more complex. Navigating financial constraints, bureaucratic hurdles, and credibility issues within traditionally male-dominated sectors are common struggles. Despite these obstacles, the resilience and determination of these women have led to significant advancements in rural innovation.

Towards a Supportive Environment for Female-Led Innovation

FLIARA’s mission extends beyond recognising these innovators—it is also about fostering a more supportive environment for women in agriculture and rural areas. Through the creation of its Community of Practice (CoP), FLIARA brings together female innovators, policymakers, agricultural networks, and rural advocates to share knowledge, collaborate, and advocate for systemic changes that can better support women-led ventures.

The CoP is designed to become a hub for ongoing collaboration, where ambassadors, project partners, and stakeholders exchange insights, build connections, and access resources that are critical to sustaining their innovations. This network aims to shape policies that directly address the needs of women in rural areas, ensuring they have the support required to thrive.

Building Long-Term Impact: Policy Advocacy and Innovation Toolkit

FLIARA’s commitment to long-term impact goes beyond individual success stories. The project is actively assessing the policy landscape across Europe to identify gaps and propose reforms that address the specific challenges women face in rural areas. By advocating for policy changes that provide greater access to financial support, infrastructure, and training, FLIARA is laying the groundwork for a more equitable and sustainable future for rural communities.

Additionally, FLIARA is developing a practical toolkit to empower women with the knowledge and skills necessary to navigate the complexities of rural innovation based on the project outcomes. These resources are intended to ensure that the next generation of women innovators is equipped to lead transformative change in agriculture and rural development.

Join the FLIARA Movement

As the FLIARA project transitions from research to action, its ambassadors and Community of Practice are actively shaping the future of rural Europe. The project is driving a movement that will benefit rural communities for generations to come by elevating women’s voices, fostering collaboration, and advocating for supportive policies.

About FLIARA:

FLIARA is a Horizon Europe-funded project aimed at enhancing women-led innovation in EU farming and rural areas through a multi-actor approach, fostering collaboration and communication among various stakeholders to ensure effective project implementation and progress.

For more information about the FLIARA project and its upcoming events, please visit the FLIARA website: www.fliara.eu.