"Two people are glassblowing in a workshop. The artwork is called Värk."

Värk

“Värk” was commissioned from glass artist Björn Friborg as part of the project “Post-Pandemic Tourism Development”, funded by the Kamprad Family Foundation. The project was led by Cornelius Holtorf, professor of archaeology and UNESCO Chair in Heritage Futures, and Stephan Reinhold, associate professor of tourism studies.

Björn Friborg’s free-blown glass sculptures express global pain through forms that open like wounds, raw and exposed. The work speaks to our time and to the vulnerability of our planet – smaller and more fragile than we often realise, a world that bleeds and suffers every day.

The piece connects to key themes of the project: global perspectives, change and sustainability. The organic sculpture is made up of two parts.
 
In 2025, Linnaeus University will loan the artwork to Kalmar County Museum, where it will also be a local attraction for visitors.

Projektet Post-Pandemic Tourism Development

This one-year project, funded by the Kamprad Family Foundation, explored how the tourism industry coped with the uncertainty caused by COVID-19. Led by Cornelius Holtorf, Professor of Archaeology and UNESCO Chair in Heritage Futures, and Stephan Reinhold, Associate Professor of Tourism Studies, the project focused on summer tourism in Småland and Öland.
 
Researchers studied how local tourism actors responded to the immediate challenges of the pandemic and how they planned for the future. The project also looked at long-term opportunities for sustainable development, including the impact on the local UNESCO World Heritage site and connections to the UN’s Agenda 2030 goals.

The Artist Björn Friborg

Björn Friborg trained at Kosta and Åfors glassworks, where he early on learned to focus on the craft-based working process and developed his hands-on aesthetic. After graduating from The Royal Danish Academy of Architecture, Design and Conservation, he worked as Artistic Director at The Glass Factory in Boda, where he further developed his own artistic practice.


Today, Friborg is Hot Shop Manager at Holmegaard Works in Denmark, where he works to advance contemporary glassmaking practices in both Danish and international contexts. Friborg’s work is highly project-based, and he is involved in international art projects around the world.