International Business Strategy, Master Programme

120 credits

One way for companies to become successful is locating new markets to grow on and making business abroad. This master programme provides you with thorough knowledge on how to develop competitive, dynamic, and socially responsible strategies for international companies and strengthens the connection to research within the field.

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International business strategy is based on courses in business administration with specialisation in international business strategy, which gives you extensive theoretical insights and an advanced practical understanding in order for you to be able to identify, apply, and critically evaluate theories on international business, marketing, and entrepreneurship from a strategic point of view. There is special focus on megatrends in society; for instance, globalisation and the ongoing development on emerging markets like those in the Baltic region, Russia, China, India, Latin America, and Africa. Another focus is internationalisation of companies that work business-to-buisness – both traditional industry companies and more fast-growing, entrepreneurial, smaller-sized companies.

During the course of the programme, you will work on international teams and develop your skills within intercultural communication and academic writing to shape a common platform for learning. The programme is interactive and research-based through its integration of the programme team’s research in courses, in the form of literature and illustrative examples. You will work with live cases where you analyse and work out solutions at international companies of different sizes, from multinational larger companies to small and medium-sized regional companies. Through this, you will get in-depth knowledge on what strategic challenges international companies are facing. In addition, you will also have the opportunity to specialise within a specific subject field through eligible courses or studies abroad. Through its deeply-rooted theoretical knowledge and reflective approach, the programme will prepare you for a business career as well as for an academic career.


The programme provides you with core competence for a career in international companies and organizations, in particular concerning international business strategy and marketing.


Master of Science or Master of Science in Business and Economics (120 credits) with specialisation in International Business Strategy (Main field of study: Business Administration).

International opportunities

The language of tuition is English. In this way, you will become prepared not only for a career in Sweden, but also for a career in international contexts. The programme admits students from all over the world, which means that you will get international and multicultural experience throughout the programme. Further opportunity for internationalisation is provided through the opportunity to study a semester abroad at one of our partner universities around the world.

A lot of one-and-one time with the professors

Jared came here from USA and describes International Business Strategy as a programme that walks you through internationalization of large and small companies while it offers a big variety of perspectives such as finance, marketing and sales. In the programme you get to work with real life scenarios with your classmates who are from all around the world. The international environment makes you learn almost as much from the classmates as from the course material.

Studying here feels like being part of a big family


Miguel C. was born in Peru but grew up in the US. His goal for the future is to make the world a better place through his leadership skills.

I have grown both personally and professionally

Alex Matrsson vid Linnéuniversitetet

Alex journey with Linnaeus University started several years ago when he read the big sign that says “Människor växer här'' at Kalmar harbour, when he was a student on Linnaeus University Summer Academy. In the future, he wants to work as a researcher.


In Kalmar, Linnaeus University is located in the city centre. Universitetskajen is entirely newly-built and located just next to the sea. Here you become part of a creative knowledge environment.

The city centre is also where most students live. Everything is available within a ten-minute bicycle ride, regardless of whether you want to take a swim in the sea, study, do some shopping, or work out. Historical buildings and cobblestone streets give charm to the city. When it is sunny, the area next to Kalmar Castle’s moat is filled with studying and sunbathing students. Student life is a natural part of Kalmar. This is where your dream of the future begins!

House Vita at universitetskajen in Kalmar