International Business Strategy, Master Programme

120 credits

One way for companies to become successful is locating new markets to grow on and making business abroad. This master programme provides you with thorough knowledge on how to develop competitive, dynamic, and socially responsible strategies for international companies and strengthens the connection to research within the field.

International business strategy is based on courses in business administration with specialisation in international business strategy, which gives you extensive theoretical insights and an advanced practical understanding in order for you to be able to identify, apply, and critically evaluate theories on international business, marketing, and entrepreneurship from a strategic point of view. There is special focus on megatrends in society; for instance, globalisation and the ongoing development on emerging markets like those in the Baltic region, Russia, China, India, Latin America, and Africa. Another focus is internationalisation of companies that work business-to-buisness – both traditional industry companies and more fast-growing, entrepreneurial, smaller-sized companies.

During the course of the programme, you will work on international teams and develop your skills within intercultural communication and academic writing to shape a common platform for learning. The programme is interactive and research-based through its integration of the programme team’s research in courses, in the form of literature and illustrative examples. You will work with live cases where you analyse and work out solutions at international companies of different sizes, from multinational larger companies to small and medium-sized regional companies. Through this, you will get in-depth knowledge on what strategic challenges international companies are facing. In addition, you will also have the opportunity to specialise within a specific subject field through eligible courses or studies abroad. Through its deeply-rooted theoretical knowledge and reflective approach, the programme will prepare you for a business career as well as for an academic career.


The programme provides you with core competence for a career in international companies and organizations, in particular concerning international business strategy and marketing.


Master of Science or Master of Science in Business and Economics (120 credits) with specialisation in International Business Strategy (Main field of study: Business Administration).

Student testimonials

"Studying at Linnaeus University feels like being part of a big family."


Miguel C. was born in Peru but grew up in the US. His goals for the future is to make the world a better place through his leadership skills.

- International Business Strategy programme prepares me well for the future. Since the world is becoming exponentially more and more globalised I believe there will be a large demand for people with this kind of education in the future. I choose to study in Sweden at Linnaeus University as I was eager to learn and study a new culture, also - to gain experience and Sweden seemed nice. Linnaeus University had exactly the programme I was looking for, and Kalmar really appealed to me, it is a super nice and cool city.

What's your impression of Sweden?
- I must say that I think both the country and the Swedes are awesome. It is a friendly country rich in culture. I really enjoy the tradition of swedish 'fika' (coffee break in Swedish)!

What are your career plans?
- The main goals in my life are to be a good father, a good husband and to become a leader in the public or private sector in Peru, and in that way be able to help my people.

What's the best thing with being a student at Linnaeus University?
- It feels like being part of a big family. The university puts a lot of effort into integrating all different cultures and making the international students feel at home.


The city of Kalmar is situated on the southeast coast of Sweden. Kalmar is a beautiful city with 65,000 inhabitants and a long history dating back to the Middle Ages, with many cosy neighbourhoods and great charm. The lush green areas surrounding Kalmar Castle and the city park are many students' favourite.

The proximity to the ocean and the island of Öland has left its mark on the city and there are many long pedestrian paths along the coast. It is never far to anything in Kalmar and most places can be reached in just 5-10 minutes' walk – the university, the ocean, the gym, or the city centre, Kvarnholmen.

In Kalmar the university buildings and student accommodations are spread throughout the town and are well integrated with the historical surroundings – making students feel part of the town.