International Tourism Management Programme

180 credits

If you are looking to work globally in the world’s largest industry – Tourism – then International Tourism Management is the programme for you. The tourism industry is growing both in Sweden and internationally and new fields of work within, for instance, events, experiences and destination management continue to create new career opportunities and possibilities. This programme is taught fully in English on campus Kalmar.

The International Tourism Management Programme provides you with deep analytical skills and prepares you for a true international phenomenon: Tourism. Through courses and a learning environment that inspire you to acquire knowledge about the environmental, social, cultural, and economic effects of tourism, you will gain insight into activities and organisations in the tourism industry. Topical focus on hospitality management, event management, destination management, and entrepreneurship in tourism are combined with business courses in e-commerce and marketing. This prepares you for a career in international tourism and marketing. Throughout the programme, there is a natural international perspective and sustainable development is a specialty and also addressing ethnic diversity. You will acquire unique subject-specific skills through study trips, guest lectures, and internship opportunities.

The International Tourism Management Programme offers two different specialisations and you choose which specialisation you prefer during the programme. If you choose to specialise in Tourism studies, you will have the opportunity to choose an internship during the final semester. Here you will combine studies while working with a tourism company or hotel organisation. If you choose to specialise in Cruise Management, you will study certifying courses in maritime science for work on passenger ships and in cruising tourism and you will graduate with a degree in business administration.


The programme is one of Sweden’s most coveted tourism educations and after obtaining your degree the entire world is your labour market. To work in tourism means to have many different career opportunities. Earlier students on the programme work as, for instance, CEOs for travel agencies, as tour operators and within hotel management. Others work as event managers, site managers for travel agencies, senior press officers at agencies abroad, destination managers, destination developers and travel consultants. The Cruise Management specialisation prepares you for leading roles onboard, for example, cruise ships in international waters or onboard bigger local ferries, or maybe in the shipowners' office on land. Why not become the manager as superintendent of a floating hotel, responsible for the conference management, entertainment onboard or the guests' visits to the various harbours? Or be the one to create and develop new possibilities in sustainable tourism?


Bachelor of Science with specialization in Tourism (Main field of study: Tourism Studies)


Bachelor of Science with specialization in Cruise Management (Main field of study: Business Administration)

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We are accredited

The School of Business and Economics at Linnaeus University are accredited by The Association to Advance Collegiate Schools of Business; AACSB. 

Read more about AACSB

International opportunities

The language of tuition is English. In this way, you will become prepared not only for a national career but also for a career in international contexts. The programme admits both Swedish and international students, which means you will be studying in a multicultural learning environment. Further opportunity for internationalisation is offered through a semester abroad at one of our many partner universities across the world.
Find out more about the international possibilities you have at Linnaeus University


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Moa Bertilsson

My name is Moa and right now I’m doing my 4th semester as an exchange student in Birmingham, UK🇬🇧 Here in Birmingham I study the courses: Travel and tourism marketing ✈️, Cross-cultur tourism 🌴and Principles of communication🗣 I only go to school Monday, Tuesday and Wednesday which means that I have a lot of free time to visit other cities in this amazing country😄. The school-stuff is not as hard as in Sweden according to me which is nice but they have a very strict policy of attending all your classes and seminars🗓📖. Every lesson is 3 hours and it mostly consists of discussion which increases your possibility to improve your English skills.

A strong tourism management programme in a beautiful city was enticing.

Student Jooan

“The course structures are very diverse, and it keeps you interested throughout the course. Also, studying in Kalmar is much better than I anticipated. The city is charming, people are super nice and helpful. Everybody respects your personal space. It’s home away from home.” says Jooan. 

A programme through which you will have the whole world as your workplace

Student, Emma Forslund

For many years, Emma Forslund has worked as a diving instructor and manager for a dive shop in Asia. She has always had a great interest in the ocean and when it was time to apply to university, she felt that the perfect choice for her was to study the International Tourism Management Programme with specialisation in Cruise Management.

“What attracted me about the programme was that it has international focus and gives you a broad basis while also offering specialisation”, says Emma.

Carla is thinking about studying abroad – in the UK

Carla Aicher vid Linnéuniversitetet.

Carla studies the International Tourism programme in Kalmar. In the future, she would like to organize events in the tourism sector.

Sebastian works as a coach


Sebastian is passionate about leading other people and found the job that was right for him at KILROY. Even before he started studying on the International Tourism Management Programme, he had an interest in leadership and during his studies he got support that helped him develop this quality. Today, he holds training programmes for hundreds of colleagues with great confidence.

Julia got an internship at Visit Sweden in London


Julia has always been curious of living in London. When she got the sight of an ad for an internship at Visit Sweden in London, she took the chance and got lucky! Now she lives there for six months as she’s helping Visit Sweden with their business. One of many things she gets to do is to plan and to carry through a two-day workshop which aims to strengthen collaborations between Swedish and British travel agencies.

A tourism programme with great focus on business

Matilda Sjölin

Matilda chose to study the international tourism management programme because of its high standard and business base. It did not take long before she became engaged in both student associations and the programme council, a forum through which she has had the opportunity to influence her programme.

Kalmar – the student city by the sea

In Kalmar centre, right next to the sea, you will find the university’s facilities that were inaugurated in August 2021. In Kalmar, everything is nearby, and you can take your bicycle to the university regardless of where you live in the city.

New students have housing guarantee. This means that you are entitled to student accommodation within two months. This is one of the reasons for Kalmar being appointed Student City of the Year 2023 by the Swedish National Union of Students. Kalmar has also received the award because the city offers students an excellent living environment. What is more, the city works actively to create opportunities for students to stay in Kalmar to work when they have completed their studies.

Kalmar municipality has about 70 000 inhabitants. Kalmar has a strong trade and industry with many companies that are on the forefront in green energy, e-commerce, and eHealth, which means there is good opportunity to establish contacts for your future work life.

Kalmar has a cultural history centre and has been named Sweden’s Summer City several times. No wonder, with all the hours of sun, beaches and concerts. What is more, the island of Öland is just one bridge away.

Learn more about our student cities

House Vita at universitetskajen in Kalmar