International Tourism Management Programme

180 credits

Tourism – the world’s largest industry – offers a global labour market once you have completed your degree. The tourism industry is growing both in Sweden and internationally and new fields of work within, for instance, events and experience continue to create new career opportunities and possibilities.

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The international tourism management programme provides you with deep analytical skills and prepares you for a true international phenomenon: Tourism. Through courses and a learning environment that inspire you to acquire knowledge about the environmental, social, cultural, and economic effects of tourism, you will gain insight into activities and organisations in the tourism industry. Topical focus on hospitality management, events management, destination management, and entrepreneurship in tourism are combined with business courses in e-commerce and marketing. This prepares you for a career in international tourism and marketing-related business activities. The intended labour market is both small and large national and international companies. Throughout the programme, there is an international perspective and you will acquire unique subject-specific skills through study trips, guest lectures, and internship opportunities.

The international tourism management programme offers two different specialisations and you choose which specialisation you prefer during the course of the programme. If you choose to specialise in Tourism studies you will have the opportunity to choose an internship during the final semester. Here you will combine studies while participating and working with a tourism company or organisation. If you choose to specialise in Cruise Management you will study certifying courses in maritime science for work on ships and in cruising tourism and you will graduate with a degree in business administration.


The programme is one of Sweden’s most coveted tourism educations and after obtaining your degree the entire world is your labour market. Earlier students on the programme today work as, for instance, CEOs for travel agencies, hotels and tour operators, information and development managers at hotels, hosts for large events, site managers for travel agencies, senior press officers at agencies abroad, destination managers, destination developers and travel consultants. The Cruise Management specialisation prepares you for leading roles onboard, for example, cruise ships in international waters or onboard bigger ferries on a determined course to and from Sweden or maybe in the shipowners' office on land. Why not become the boss of a floating hotel, responsible for the conference management, entertainment onboard or the guests' visits to the various harbours?


Bachelor of Science with specialization in Tourism (Main field of study: Tourism Studies)


Bachelor of Science with specialization in Cruise Management (Main field of study: Business Administration)

International opportunities

The language of tuition is English. In this way, you will become prepared not only for a national career but also for a career in international contexts. The programme admits both Swedish and international students, which means you will be studying in a multicultural learning environment. Further opportunity for internationalisation is offered through a semester abroad at one of our many partner universities across the world.
Find out more about the international possibilities you have at Linnaeus University


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Moa Bertilsson

My name is Moa and right now I’m doing my 4th semester as an exchange student in Birmingham, UK🇬🇧 Here in Birmingham I study the courses: Travel and tourism marketing ✈️, Cross-cultur tourism 🌴and Principles of communication🗣 I only go to school Monday, Tuesday and Wednesday which means that I have a lot of free time to visit other cities in this amazing country😄. The school-stuff is not as hard as in Sweden according to me which is nice but they have a very strict policy of attending all your classes and seminars🗓📖. Every lesson is 3 hours and it mostly consists of discussion which increases your possibility to improve your English skills.

Carla is thinking about studying abroad – in the UK

Carla Aicher vid Linnéuniversitetet.

Carla studies the International Tourism programme in Kalmar. In the future, she would like to organize events in the tourism sector.

Julia got an internship at Visit Sweden in London


Julia has always been curious of living in London. When she got the sight of an ad for an internship at Visit Sweden in London, she took the chance and got lucky! Now she lives there for six months as she’s helping Visit Sweden with their business. One of many things she gets to do is to plan and to carry through a two-day workshop which aims to strengthen collaborations between Swedish and British travel agencies.

A tourism programme with great focus on business

Matilda Sjölin

Matilda chose to study the international tourism management programme because of its high standard and business base. It did not take long before she became engaged in both student associations and the programme council, a forum through which she has had the opportunity to influence her programme.


In Kalmar, Linnaeus University is located in the city centre. Universitetskajen is entirely newly-built and located just next to the sea. Here you become part of a creative knowledge environment.

The city centre is also where most students live. Everything is available within a ten-minute bicycle ride, regardless of whether you want to take a swim in the sea, study, do some shopping, or work out. Historical buildings and cobblestone streets give charm to the city. When it is sunny, the area next to Kalmar Castle’s moat is filled with studying and sunbathing students. Student life is a natural part of Kalmar. This is where your dream of the future begins!

House Vita at universitetskajen in Kalmar