Tourism – the world’s largest industry – offers a global labour market once you have completed your degree. The tourism industry is growing both in Sweden and internationally and new fields of work within, for instance, events and experience continue to create new career opportunities and possibilities.
The international tourism management programme provides you with deep analytical skills and prepares you for a true international phenomenon: Tourism. Through courses and a learning environment that inspire you to acquire knowledge about the environmental, social, cultural, and economic effects of tourism, you will gain insight into activities and organisations in the tourism industry. Topical focus on hospitality management, events management, destination management, and entrepreneurship in tourism are combined with business courses in e-commerce and marketing. This prepares you for a career in international tourism and marketing-related business activities. The intended labour market is both small and large national and international companies. Throughout the programme, there is an international perspective and you will acquire unique subject-specific skills through study trips, guest lectures, and internship opportunities.
The international tourism management programme offers two different specialisations and you choose which specialisation you prefer during the course of the programme. If you choose to specialise in Tourism studies you will have the opportunity to choose an internship during the final semester. Here you will combine studies while participating and working with a tourism company or organisation. If you choose to specialise in Cruise Management you will study certifying courses in maritime science for work on ships and in cruising tourism and you will graduate with a degree in business administration.
The programme is one of Sweden’s most coveted tourism educations and after obtaining your degree the entire world is your labour market. Earlier students on the programme today work as, for instance, CEOs for travel agencies, hotels and tour operators, information and development managers at hotels, hosts for large events, site managers for travel agencies, senior press officers at agencies abroad, destination managers, destination developers and travel consultants. The Cruise Management specialisation prepares you for leading roles onboard, for example, cruise ships in international waters or onboard bigger ferries on a determined course to and from Sweden or maybe in the shipowners' office on land. Why not become the boss of a floating hotel, responsible for the conference management, entertainment onboard or the guests' visits to the various harbours?
Bachelor of Science with specialization in Tourism (Main field of study: Tourism Studies)
Bachelor of Science with specialization in Cruise Management (Main field of study: Business Administration)
The language of tuition is English. In this way, you will become prepared not only for a national career but also for a career in international contexts. The programme admits both Swedish and international students, which means you will be studying in a multicultural learning environment. Further opportunity for internationalisation is offered through a semester abroad at one of our many partner universities across the world.
Find out more about the international possibilities you have at Linnaeus University
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My name is Moa and right now I’m doing my 4th semester as an exchange student in Birmingham, UK🇬🇧 Here in Birmingham I study the courses: Travel and tourism marketing ✈️, Cross-cultur tourism 🌴and Principles of communication🗣 I only go to school Monday, Tuesday and Wednesday which means that I have a lot of free time to visit other cities in this amazing country😄. The school-stuff is not as hard as in Sweden according to me which is nice but they have a very strict policy of attending all your classes and seminars🗓📖. Every lesson is 3 hours and it mostly consists of discussion which increases your possibility to improve your English skills.
Carla is thinking about studying abroad – in the UK
Carla studies the International Tourism programme in Kalmar. In the future, she would like to organize events in the tourism sector.
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- What made me choose the International Tourism Programme were the many career opportunities you get and the fact that there is such breadth on the programme. We take courses in everything from tourism and business to brand management.
She likes the design of the programme as it provides an insight into a broad range of subjects that are important when you want to work with people. Especially within tourism.
- You acquire a lot of knowledge that I think will prove useful in the future.
Studies abroad, internship and eligible areas of specialization
In the future, Carla is thinking about studying one semester abroad, at one of Linnaeus University’s many partner universities, but she is also interested in applying for an internship.
- I would very much like to go to the UK for my final semester. However, I have also been thinking about applying for an internship abroad, instead of exchange studies. Linnaeus University has partner universities all over the world, which means that you can basically choose to go wherever you want.
Since the programme offers two different areas of specialization, tourism and cruise management, it is possible to obtain a double degree, which Carla is interested in doing.
- My goal is to obtain a double degree, since I’m interested in both subjects and would find it difficult to have to choose one.
Cozy streets, coffee shops, and the island of Öland just around the corner
Before Carla moved to Kalmar, she didn’t really know much about the city and her expectations were not that high, but she has grown fond of it.
- Kalmar is the coziest city I’ve ever lived in. There are so many nice streets and coffee shops. In summer, it’s incredibly beautiful and there are always fun things to do. The best part is that it’s so close to the sea and that you can go for a swim almost anywhere. An extra bonus is that the island of Öland is nearby if you are looking for more of an adventure.
Julia got an internship at Visit Sweden in London
Julia has always been curious of living in London. When she got the sight of an ad for an internship at Visit Sweden in London, she took the chance and got lucky! Now she lives there for six months as she’s helping Visit Sweden with their business. One of many things she gets to do is to plan and to carry through a two-day workshop which aims to strengthen collaborations between Swedish and British travel agencies.
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You are currently doing an internship at Visit Sweden, can you tell us a bit more about that?
I saw the ad and sent an email to the country manager for Visit Sweden UK, told them a little bit about myself and attached my CV and a personal letter. After two Skype interviews and two phone calls I was informed that I had gotten the position!
I’ve always been very curious about working and living in London and I saw this as a great opportunity to gain more international experience and widen my circle of contacts. London is a fantastic city to live in; the list of things to do is endless, new restaurants to try, and new areas to discover. I really like it here in London and I recommend everyone to take the opportunity to spend a longer period of time in this city. My internship position is for six months; I came in August and will be here until mid-February.
So far in my internship, I’ve worked with the planning of a two-day workshop to increase collaboration between Swedish and British travel agencies. I’ve been responsible for the planning and implementation of the event and for meetings relating to the event, and been contact person for all participants and partners. I’ve taken part in several other projects as well, both PR, B2B, and marketing-related projects. It’s both fun and rewarding to get to be involved in all these different areas.
How come you chose the tourism programme?
I’ve always been very interested in travelling, languages, and other cultures. And I figured that the tourism programme would give me the opportunity to get an education that makes it possible for me to work with this.
What do you think makes the programme stand out?
I’m most pleased about having had the opportunity to put together my own education, with a mix of tourism-related courses, business administration, and international business. This is also what I think makes the tourism programme stand out in relation to other programmes.
What I will bring with me from the tourism programme are all the experiences and opportunities that my studies have provided me with. Among other things, the opportunity to spend one semester in South Korea and then six months in London for the internship that I’m now doing. I’ve gotten to know so many lovely and inspiring people thanks to my studies at the School of Business and Economics at Linnaeus University, and this too, of course, is something that I bring with me and for which I’m very grateful.
A tourism programme with great focus on business
Matilda chose to study the international tourism management programme because of its high standard and business base. It did not take long before she became engaged in both student associations and the programme council, a forum through which she has had the opportunity to influence her programme.
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When Matilda started looking for a programme to study, she had her mind set on finding a programme that would lead to a job with focus on people, where she would be able to work internationally and have good development opportunities.
“The programme is unique because it’s the only bachelor’s degree in tourism with so much focus on business. You also get the opportunity to study a number of courses that you can’t study on any other tourism programme in Sweden. The fact that the programme is of a high standard, which will give you good job opportunities after completing your degree, is, of course, also a big plus”.
Matilda was familiar with Kalmar even before she moved here, and she knew that she liked the city.
“One of the reasons for me ending up at Linnaeus University was the fact that I think Kalmar is a fantastic city. I love living in Kalmar, especially the closeness to the sea. It’s a small city, but it has everything; shopping, nightclubs, restaurants, and a wonderful sense of community among the students”.
So how do you like it now that you have started studying on the programme?
“I absolutely love it. I’m very happy with my teachers and with the syllabus, which is both interesting and varied. I learn so much. But above all, I love the fact that I can become engaged in all aspects of student life”.
Her passion for student life has resulted in her becoming engaged in both the academic world and in leisure activities.
“I’m a member of the programme council that deals with questions relating to the programme, which means that I can influence my programme. I’m also vice-chair of the student association Kalmar Ess where I get to do everything from having meetings with the dean and meeting chairmen from other student associations in Kalmar to organising lectures and dinner parties, visiting conferences, and organising coffee and tea for members. I’ve had the pleasure of getting to know not only people from my own programme but from all programmes at the School of Business and Economics. What is more, next spring I’m going to Japan for a semester of exchange studies – looking forward to it incredibly much!”
The aim is to become managing director for a large hotel chain. She dreams of travelling, visiting inaugurations, and developing existing hotels.
“The main reason for me wanting to work with a large hotel chain is that I want to be able to influence an industry that does not slow down. The tourism industry is growing continuously, something that will not be sustainable if we continue like we do today. That’s why the large companies must step in and take responsibility. I want to work with social sustainability, economic sustainability, and ecological sustainability in all aspects of my future professional life”.
In Kalmar, Linnaeus University is located in the city centre. Universitetskajen is entirely newly-built and located just next to the sea. Here you become part of a creative knowledge environment.
The city centre is also where most students live. Everything is available within a ten-minute bicycle ride, regardless of whether you want to take a swim in the sea, study, do some shopping, or work out. Historical buildings and cobblestone streets give charm to the city. When it is sunny, the area next to Kalmar Castle’s moat is filled with studying and sunbathing students. Student life is a natural part of Kalmar. This is where your dream of the future begins!