International Tourism Management Programme

180 credits

Are you interested in working within one of the world's largest industries – Tourism? Then the international tourism programme is for you. With over 45 years of experience, the International Tourism Management programme is one of Sweden's most sought-after tourism educations. After studying tourism, the whole world is your job market, and the need for expertise in strategic planning, skills in business, and sustainable development has never been more critical.

The programme provides you with in-depth analytical skills concerning what tourism is and how it affects us and our society. We cover the environmental, social, cultural, and economic aspects of tourism, and you gain an understanding of how these impact various businesses and organisations within the tourism industry. The human drive to explore new places and experience different environments has always existed – and will always be there. The tourism industry is a growing sector where new areas of work in, for instance, events and experience tourism are constantly creating new career opportunities.

You will study courses in Hospitality Management, Event Management, Destination Management, and Entrepreneurship in Tourism, as well as Business courses in E-commerce and Marketing, among others. The entire programme has a strong international perspective with focus on sustainable development and equal conditions. Through study trips, guest lectures, and internship opportunities, you gain unique subject-specific knowledge that will be beneficial in your future career. Teaching is conducted on campus in Kalmar and the language of tuition is English.

For your final semester, you have three different options. You can either choose to study abroad at one of our partner universities around the world, opt for an internship where you gain experience from an organisation or company within the tourism industry, either in Sweden or abroad, or you can choose to specialise in marketing. The last option qualifies you to apply for a general Bachelor's degree in Business Administration, thereby obtaining two degrees upon completion of the programme.

Current for 2024
Starting this autumn, the programme will be offered solely with a specialisation in Tourism. The previous specialisation in Cruise Management will no longer be available.


After completing the programme, you will have expertise in many parts of the tourism industry, but your skills are also in demand in other sectors where service and interaction are important. Starting your own business is also an option for you as an entrepreneur.
Working in tourism means that you can choose between a multitude of different career paths, and some of our previous students today work as:

• Destination developer
• Event project manager
• Hotel manager
• Travel agency consultant
• CEO of travel company


Bachelor of Science with specialization in Tourism (Main field of study: Tourism Studies)

Application to a later part of a programme

If you have taken courses that correspond to at least two semesters of the programme, you can apply for a later part of the programme. If there is a place in the semester you are eligible for, you do not need to take previous semesters.

Information about later part of the programme.

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We are accredited

The School of Business and Economics at Linnaeus University are accredited by The Association to Advance Collegiate Schools of Business; AACSB. 

Read more about AACSB

International opportunities

The language of tuition is English. In this way, you will become prepared not only for a national career but also for a career in international contexts. The programme admits both Swedish and international students, which means you will be studying in a multicultural learning environment. Further opportunity for internationalisation is offered through a semester abroad at one of our many partner universities across the world.
Find out more about the international possibilities you have at Linnaeus University


Follow us on Instagram.

Moa Bertilsson

My name is Moa and right now I’m doing my 4th semester as an exchange student in Birmingham, UK🇬🇧 Here in Birmingham I study the courses: Travel and tourism marketing ✈️, Cross-cultur tourism 🌴and Principles of communication🗣 I only go to school Monday, Tuesday and Wednesday which means that I have a lot of free time to visit other cities in this amazing country😄. The school-stuff is not as hard as in Sweden according to me which is nice but they have a very strict policy of attending all your classes and seminars🗓📖. Every lesson is 3 hours and it mostly consists of discussion which increases your possibility to improve your English skills.

A strong tourism management programme in a beautiful city was enticing.

Student Jooan

“The course structures are very diverse, and it keeps you interested throughout the course. Also, studying in Kalmar is much better than I anticipated. The city is charming, people are super nice and helpful. Everybody respects your personal space. It’s home away from home.” says Jooan. 

Carla is thinking about studying abroad – in the UK

Carla Aicher vid Linnéuniversitetet.

Carla studies the International Tourism Management Programme in Kalmar. In the future, she would like to organize events in the tourism sector.

Sebastian works as a coach


Sebastian is passionate about leading other people and found the job that was right for him at KILROY. Even before he started studying on the International Tourism Management Programme, he had an interest in leadership and during his studies he got support that helped him develop this quality. Today, he holds training programmes for hundreds of colleagues with great confidence.

Julia got an internship at Visit Sweden in London


Julia has always been curious of living in London. When she got the sight of an ad for an internship at Visit Sweden in London, she took the chance and got lucky! Now she lives there for six months as she’s helping Visit Sweden with their business. One of many things she gets to do is to plan and to carry through a two-day workshop which aims to strengthen collaborations between Swedish and British travel agencies.

A tourism programme with great focus on business

Matilda Sjölin

Matilda chose to study the international tourism management programme because of its high standard and business base. It did not take long before she became engaged in both student associations and the programme council, a forum through which she has had the opportunity to influence her programme.

Kalmar – the student city by the sea

In Kalmar centre, right next to the sea, you will find the university’s facilities that were inaugurated in August 2021. In Kalmar, everything is nearby, and you can take your bicycle to the university regardless of where you live in the city.

New students have housing guarantee. This means that you are entitled to student accommodation within two months. This is one of the reasons for Kalmar being appointed Student City of the Year 2023 by the Swedish National Union of Students. Kalmar has also received the award because the city offers students an excellent living environment. What is more, the city works actively to create opportunities for students to stay in Kalmar to work when they have completed their studies.

Kalmar municipality has about 70 000 inhabitants. Kalmar has a strong trade and industry with many companies that are on the forefront in green energy, e-commerce, and eHealth, which means there is good opportunity to establish contacts for your future work life.

Kalmar has a cultural history centre and has been named Sweden’s Summer City several times. No wonder, with all the hours of sun, beaches and concerts. What is more, the island of Öland is just one bridge away.

Learn more about our student cities

House Vita at universitetskajen in Kalmar