Tourism – the world’s largest industry – offers a global labour market once you have completed your degree. The tourism industry is growing both in Sweden and internationally and new fields of work within, for instance, events and experience continue to create new career opportunities and possibilities.
The international tourism management programme provides you with deep analytical skills and prepares you for a true international phenomenon: tourism. Through courses and a learning environment that inspire you to acquire knowledge about the environmental, social, cultural, and economic effects of tourism, you will gain insight into activities and organisations in the tourism industry. Topical focus on hospitality management, events management, destination management, and entrepreneurship in tourism are combined with business courses in e-commerce and marketing. This prepares you for a career in international tourism and marketing-related business activities. The intended labour market is both small and large national and international companies. Throughout the programme, there is an international perspective and you will acquire unique subject-specific skills through study trips, guest lectures, and internship opportunities.
The international tourism management programme offers two different specialisations and you choose which specialisation you prefer during the course of the programme. You can choose either to specialise further in tourism studies or to specialise in cruise management. Cruise management provides fundamental and in-depth courses in tourism studies, certified courses for working on a ship, and a degree in business administration. Cruise management prepares you for work in leading positions at shipping companies and in cruise tourism.
The programme is one of Sweden’s most coveted tourism educations and after obtaining your degree the entire world is your labour market. Earlier students on the programme today work as, for instance, CEOs for travel agencies, hotels and tour operators, information and development managers at hotels, hosts for large events, site managers for travel agencies, senior press officers at agencies abroad, destination managers, destination developers and travel consultants.
Bachelor of Science with specialization in Tourism (Main field of study: Tourism Studies)
Bachelor of Science with specialization in Cruise Management (Main field of study: Business Administration)
The language of tuition is English. In this way, you will become prepared not only for a national career but also for a career in international contexts. The programme admits both Swedish and international students, which means you will be studying in a multicultural learning environment. Further opportunity for internationalisation is offered through a semester abroad at one of our many partner universities across the world.
My name is Moa and right now I’m doing my 4th semester as an exchange student in Birmingham, UK🇬🇧 Here in Birmingham I study the courses: Travel and tourism marketing ✈️, Cross-cultur tourism 🌴and Principles of communication🗣 I only go to school Monday, Tuesday and Wednesday which means that I have a lot of free time to visit other cities in this amazing country😄. The school-stuff is not as hard as in Sweden according to me which is nice but they have a very strict policy of attending all your classes and seminars🗓📖. Every lesson is 3 hours and it mostly consists of discussion which increases your possibility to improve your English skills.
A tourism programme with great focus on business
Matilda chose to study the international tourism management programme because of its high standard and business base. It did not take long before she became engaged in both student associations and the programme council, a forum through which she has had the opportunity to influence her programme.
Read the full interview
When Matilda started looking for a programme to study, she had her mind set on finding a programme that would lead to a job with focus on people, where she would be able to work internationally and have good development opportunities.
“The programme is unique because it’s the only bachelor’s degree in tourism with so much focus on business. You also get the opportunity to study a number of courses that you can’t study on any other tourism programme in Sweden. The fact that the programme is of a high standard, which will give you good job opportunities after completing your degree, is, of course, also a big plus”.
Matilda was familiar with Kalmar even before she moved here, and she knew that she liked the city.
“One of the reasons for me ending up at Linnaeus University was the fact that I think Kalmar is a fantastic city. I love living in Kalmar, especially the closeness to the sea. It’s a small city, but it has everything; shopping, nightclubs, restaurants, and a wonderful sense of community among the students”.
So how do you like it now that you have started studying on the programme?
“I absolutely love it. I’m very happy with my teachers and with the syllabus, which is both interesting and varied. I learn so much. But above all, I love the fact that I can become engaged in all aspects of student life”.
Her passion for student life has resulted in her becoming engaged in both the academic world and in leisure activities.
“I’m a member of the programme council that deals with questions relating to the programme, which means that I can influence my programme. I’m also vice-chair of the student association Kalmar Ess where I get to do everything from having meetings with the dean and meeting chairmen from other student associations in Kalmar to organising lectures and dinner parties, visiting conferences, and organising coffee and tea for members. I’ve had the pleasure of getting to know not only people from my own programme but from all programmes at the School of Business and Economics. What is more, next spring I’m going to Japan for a semester of exchange studies – looking forward to it incredibly much!”
The aim is to become managing director for a large hotel chain. She dreams of travelling, visiting inaugurations, and developing existing hotels.
“The main reason for me wanting to work with a large hotel chain is that I want to be able to influence an industry that does not slow down. The tourism industry is growing continuously, something that will not be sustainable if we continue like we do today. That’s why the large companies must step in and take responsibility. I want to work with social sustainability, economic sustainability, and ecological sustainability in all aspects of my future professional life”.
In Kalmar, Linnaeus University is located in the city centre. Universitetskajen is entirely newly-built and located just next to the sea. Here you become part of a creative knowledge environment.
The city centre is also where most students live. Everything is available within a ten-minute bicycle ride, regardless of whether you want to take a swim in the sea, study, do some shopping, or work out. Historical buildings and cobblestone streets give charm to the city. When it is sunny, the area next to Kalmar Castle’s moat is filled with studying and sunbathing students. Student life is a natural part of Kalmar. This is where your dream of the future begins!