Marketing, Master Programme

120 credits

This is the program for you who want to deepen your expertise and analytical thinking in marketing. Special emphasis is placed on international and digital marketing. The programme is taught in English, and you will study alongside students from all over the world. The main subject is business administration with a focus on marketing.

The traditional role of marketers is evolving into a more comprehensive management function. This means that marketers are increasingly being recruited for various management positions. This education prepares you well for a future career in such leading roles.

The program begins with the course Applied Marketing Analysis, where you will practice information processing in a marketing context. You will then delve into digital business strategy. In the second semester, you will take a course in innovation and entrepreneurship from a leadership perspective. The first year concludes with courses in research methodology. In your second year, you will gain knowledge about modern marketing research and how leadership in e-business works. The final semester will be dedicated to writing your 30-credit master’s thesis.

Career

The traditional role of marketers is evolving into a more general management function, and marketers are more frequently recruited into management teams. With a master’s degree, your job prospects increase, and you will have many different career opportunities.

Some of our former students are currently working as marketing specialists, marketing coordinators, and communication managers. Your master’s degree also qualifies you to conduct research and teach at the university level

Degree

Master of Science in Business and Economics (120 credits) with specialisation in Marketing (Main field of Study: Business Administration)

We are accredited

The School of Business and Economics at Linnaeus University is accredited by The Association to Advance Collegiate Schools of Business, AACSB.

International opportunities

The language of tuition is English. In this way, you will become prepared not only for a career in Sweden, but also for a career in international contexts. The programme admits students from all over the world, which means that you will get international and multicultural experience throughout the programme.

Template for the Statement of Purpose intended for individual assessment to be included in the programme application.

Statement of Purpose

Practical insight into the real world of business

Tram began her studies at Linnaeus University five years ago when she enrolled in the bachelor programme in Marketing. She fell in love with both the subject and the university, so after her bachelor, she decided to study the Marketing programme. She found that this programme prepares her for the real work of being a marketer.

Read the full interview with Tram

Can you tell me about your degree programme?

"I have been studying at Linnaeus University for five years now – first on the bachelor programme in marketing and now on the master programme. I really like the master programme because it gives you important insights about marketing.

We have a number of interesting courses, ranging between customer behavior specialisation and branding to product development, media, and other fields such as micro/macro economics, culture, law, statistics, etc. It gives you a complete overview that prepares you for work as a marketer.

Through various assignments within different subjects and with different requirements, you will also develop skills in, for instance, group work, leadership and presentation. During my study time, I have gotten a lot of support from my teachers, they are very friendly and willing to support you with the assignments. We are assigned to different case studies in order to gain a more practical insight into the real world of business."

Why did you choose to study at Linnaeus University?

"The main reason I chose Linnaeus University was because the university offers the specific programme that I wanted to study – marketing. Besides, the tuition was free back then, which of course also was a contributing factor."

What’s your impression of Sweden and the Swedes?

"My first impression about Sweden was the feeling of peacefulness, and I was struck by how green the environment is. It’s very different from my home country Vietnam. However, the longer time I spend here in Växjö, the more I fall in love with this small city. A few months after I started my programme, I was introduced to the Friend Family programme which aims to connect international students with the local Swedish families.

Through this programme, I got in touch with a Swedish family and I still meet them every now and then. Since I got here I have had the opportunity to experience a lot of new traditions, especially Christmas celebration, Lucia and Mid-summer celebration. My impression about the Swedes is that they are very polite – sometimes on the verge of shy – but always willing to help, and very good English speakers."

What do you do besides your studies?

"Besides my studies, I often hangout with friends for “fika” (coffee break in Swedish), meet my friend family, do some cooking/baking and travel. In early spring and summer, we often organise BBQs where we eat grilled food and enjoy the spring time together, after months of winter. Since I prefer to spend time in nature, outdoor activities like picnics and berry-picking are also some of my favorites during the summer."

What are your career plans?

"I am learning Swedish at the moment, and plan to apply for jobs in Sweden after graduation."

What’s the best thing with being a student at Linnaeus University?

"I have experienced a lot of good things as an international student here. For the first four years, I was living in a corridor where I got to know so many great friends. They come from different cultural backgrounds and we have shared good memories and learnt a lot of new things from each other.

The university provides a very good study environment for us students; such as the modern library, and a campus on which it takes less than ten minutes to access a whole range of different activities – lecture rooms, sports, gym, super markets, etc. What is more, campus is surrounded by a beautiful natural landscape which can help students relax after having studied hard for several hours."

Växjö – the student city with a vibrant campus

Just south of Växjö city centre lies Campus Växjö. Many students choose to live on campus.

Here you have friends, restaurants, lecture halls, gyms, a supermarket, the university library, outdoor recreation areas, and student pubs – all within a five-minute walk. You can also live in other parts of Växjö and easily reach the university by bike or bus.

With nearly 100 000 inhabitants, Växjö is one of Sweden’s fastest-growing cities. It has a strong Småland entrepreneurial spirit and a diverse business sector – perfect when you’re looking for a placement, an internship, or a job.

Växjö is also a scenic city, where you’re always close to forests and lakes, and it offers plenty of events and experiences, ranging from music and food to sports.