Marketing, Master Programme

120 credits

The programme offers students from around the world the opportunity to develop their analytical thinking and expertise in marketing. The main field of study is business administration, with specialisation in marketing

The traditional roles of marketers are evolving into more general management functions. Marketers are more often recruited to CEO positions. We believe that there will be a large demand for this new type of qualified business graduates in the near future. The courses in the programme are relevant considering the needs on the labour market, such as higher demand for managing innovation, e-business management, and international marketing strategy. Since producers are competing globally with each other, companies must also have an international thinking in their marketing activities.

The programme starts with a course called applied marketing analysis, a course in which you will practice marketing research and the application of marketing management theories. This is followed by a course called international marketing strategy. During the second term, you will study managing innovation and entrepreneurship, followed by a course in research methodology. During your second year, you will study contemporary marketing research, as well as electronic business management. The 2-year master programme is concluded by a 30-credit degree project. The carefully selected courses provide you with knowledge that will be helpful when you write the master thesis, and foster skills needed to pursue career goals.


The traditional roles of marketers are evolving into more general management functions and marketers are more often recruited to CEO positions. With a master’s degree, your employability is likely to increase significantly, and after graduating you will have many different career opportunities. Today, some of our previous students work as, for instance, marketing specialists, marketing coordinators, and heads of communications. You can also work as a lecturer at a university and teach. Another possibility is to become a PhD candidate and do research.


Master of Science in Business and Economics (120 credits) with specialisation in Marketing (Main field of Study: Business Administration)

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We are accredited

The School of Business and Economics at Linnaeus University are accredited by The Association to Advance Collegiate Schools of Business; AACSB. 

Read more about AACSB

International opportunities

The language of tuition is English. In this way, you will become prepared not only for a career in Sweden, but also for a career in international contexts. The programme admits students from all over the world, which means that you will get international and multicultural experience throughout the programme.

Practical insight into the real world of business


Tram began her studies at Linnaeus University five years ago when she enrolled in the bachelor programme in Marketing. She fell in love with both the subject and the university, so after her bachelor, she decided to study the Marketing programme. She found that this programme prepares her for the real work of being a marketer.

Växjö – the student city with a living campus

Just south of Växjö’s city centre you will find Linnaeus University’s campus. In Växjö, many students choose to live on campus.

Here you will have five minutes’ walking distance to friends, restaurants, lecture rooms, gym, grocery store, the University Library, nature trails, and student pubs. If you live in another part of Växjö, you can quickly get to the university by bus or bicycle.

With its 90 000 inhabitants, Växjö is one of the fastest growing cities in Sweden. Here you will find the famous Småland entrepreneurship spirit and a lot of companies, for instance within the IT industry – perfect for when you are looking for an internship position or a job. Växjö is also a picturesque city where you are always close to forests and water.

Learn more about our student cities.

Students in house M