Marketing Programme

180 credits

Do you want to work with marketing? Our popular Marketing program is entirely in English and has an international intake. You will be studying in a group of students from all over the world and the program prepares you for an exciting career.

Marketing entails many different things. Many think about advertising, but marketing is so much more than that. At the Marketing program we work with identifying and meeting the market. It concerns understanding the customers’ needs and creating, communicating and delivering value for the customer. As a marketer it is your task to fulfill the customers’ needs and sell solutions to the customer, in order to ensure that the company is making money and can develop new products, services and experiences. The semesters of the Marketing program are based on different perspectives and incorporates different subjects to give well-rounded understanding. During the first semester we start with the basics; the second semester takes on the perspective of the customer; the third semester takes on the perspective of the company. The fourth semester is planned so that you can go abroad as an exchange student to one of our many partner universities, which would give you valuable international experience. The fifth and sixths semesters we focus on meeting the market.

The Marketing program is characterized by a high tempo and a mix of theoretical and practical knowledge. Please note that the program is given in English in it’s entirely.

Career

The program prepares you to work in both small and large companies. Our previous students work in different companies as marketers, marketing assistants, project managers or information/marketing managers. But you'll also find them in various PR- and advertising agencies around the world.

Degree

Bachelor of Science with specialisation in Marketing (Main Field of Study: Business Administration)

Contacts

Education administration at the School of Business and Economics

International opportunities

The language of tuition is English. This way, you will prepare yourself not only for a national career but also for a career in international contexts. Further opportunity for internationalisation is provided through the opportunity to study a semester abroad at one of our partner universities around the world. As a student on the marketing programme, you have a unique opportunity to study your final year at Bern Fachhochschule in Switzerland. When you are awarded your degree, you will then get a “double degree”, which means that you can apply for your programme degree from Linnaeus University and for a general degree from Bern.

High quality of education

An internship can give you the experience you need

Oscar

Oscar Berglund was studying 3 years on the Marketing programme at Linnaeus University. Through all years of studying theories about marketing, he can now say it all was worth it.

Växjö

Linnaeus University’s campus is located roughly 15 minutes with bicycle from the city centre. Campus is like a small society in its own right, with the university, student accommodation and student life all in one place. Everything happens on campus – here you become part of a creative knowledge environment and an eventful student life.

What will you find when exploring Växjö? There is a great selection of restaurants and cosy cafés. There is a large lake in the city centre, beautiful nature is always nearby. Many students enjoy the combination of the city centre in Växjö and life on campus. This is where your dream of the future begins!

Students