Media and Entrepreneurship Programme

What makes the programme interesting?

The broad scope of the programme has sparked new areas of interest for me, and I’ve been able to develop my knowledge in subjects that I’m passionate about at the same time as I’ve learnt a lot about things that I was just a beginner at. Something all the courses have in common is a solid basic level, but with room for in-depth exploration and adaptation in areas where you already have prior knowledge, such as in the different media production courses. Personally, I’ve discovered an interest in media and communications and the research associated with this field.

What’s the best thing about the programme?

I really appreciate having recurring lecturers; that helps establish consistent and meaningful contact. I also like that we’ve had many guest lecturers with solid experience from various parts of the media industry.

What about work placements?

The Media and Entrepreneurship Programme includes an elective placement. Every now and then, we’re presented with authentic cases, and we’ve made study visits to relevant companies. I think our programme coordinator is good at tipping us off about different lectures and industry networking events; external jobs and projects looking for people; summer jobs; and internships and work placements. You get the chance to make valuable contacts throughout your studies, and it feels like that’s important.

What’s your dream job?

I’m torn between two options at the moment. One is to go on studying media and communications and go for a PhD. The other is to focus on what I’ve already started and develop that into a business. I write a lot, and I do some freelance work for newspapers and communication agencies, so that’s something I wouldn’t mind continuing either. I’m also involved in projects, where my main responsibility is marketing. My dream for the future is to run a new kind of business that’s both a communication agency and a publishing house – a creative melting pot for media production and communication. Marketing is close to my heart, so it’d be great to hone my skills in that area too. I don’t think I’ll ever feel I’ve learnt all there is to learn, or stay in one place for very long.

How do you like Kalmar?

I love living in Kalmar! I’m originally from Gothenburg and I’ve been moving from one place to another – small towns as well as big cities – and I feel I’ve landed in Kalmar and will stay here for quite some time. I like the range of shops and that the public transport is good – the buses and trains run frequently. My favourite places in Kalmar are Ängö and the forest and walking paths in Norrliden.

Have you been involved in the student union or any student associations in your free time?

I’m a member of the Linnaeus Union, and I would’ve liked to get more involved in Meskalin, if I’d had the time. My classmates who are active say that it’s fun and that their activities are really good, but since I’m a bit older and have kids and take on quite a bit of work on the side, it’s already quite enough.

What was your time as a student like?

When I read about the programme, I immediately felt that it was the right fit for me and offered courses that matched what I wanted to get better at. The programme was new, but I saw that as an opportunity rather than a drawback. It included a 10-week work placement during semester 5, which I did in the marketing department of the e-commerce company Outnorth, back when it was still based in Kalmar. After my placement at Outnorth, I was offered a job there as a marketing assistant, which I combined with my studies during my final semester. I worked there for about a year before moving on to one of Sweden’s largest publishing houses, Albinsson & Sjöberg, as marketing manager.

What has been important during your studies?

The work placement has meant a lot to me but also my teacher Örjan Pettersson, who introduced me to the media industry during the management course – an industry I work in today.

What does your professional life look like today, and how would you like it to be in the future?

Working as a marketer at Albinsson & Sjöberg means there’s no such thing as a regular day. Every day, I work on different types of campaigns, each with its own set of challenges, but always with the same goal in mind! In the future, I want to develop even further across all areas of marketing and communication. However, I’m particularly passionate about laws and regulations in marketing – more specifically those related to social media – so I hope to sharpen my skills even more in that area. My dream job is somewhere I never stop growing, cliché as it may sound. For me, it’s also important to never stop laughing with my colleagues.