Media and Entrepreneurship Programme

180 credits

Do you want to work with driving, developing, and leading projects and initiatives within the media and communications sector? The media industry evolves rapidly, creating a need for entrepreneurs with both well-developed skills in media production and a solid understanding of the communicative and economic conditions of the media world.

On the Media Entrepreneurship Programme, you will gain the skills to work with change, development, and innovation in an entrepreneurial and sustainable way. You will study a unique combination of courses in media and communications, media production, and business administration, alongside a specialisation in entrepreneurship in the media sector – and what’s more: you will have access to the best technology available in our state-of-the-art studios.

The programme is made up of the subjects media and communications (90 credits), media production (30 credits), and business administration and entrepreneurship (45 credits). The last semester also includes 15 credits where you can choose between taking elective courses, doing a 10-week placement, or going on an exchange*. The programme gives access to master’s studies.

*For fee-paying students: What you choose within these 15 credits may affect your total tuition fee.

Career

After completing the programme, you can work in fields such as PR, advertising, journalism, media production, and marketing, in roles such as project manager, entrepreneur, media consultant, media broker, communications or information officer, and web editor. As a media entrepreneur, you see the opportunities in the industry to shape your own future.

Degree

Degree of Bachelor of Science with Specialisation in Media Entrepreneurship
Main Field of Study: Media and Communication

International possibilities

During the programme, you can study abroad through exchange studies to gain international experience. This means you will complete part of your studies at one of our many partner universities worldwide. Additionally, you can conduct fieldwork for your thesis abroad, allowing you to collect material for your project in another country.

Learn more about the international opportunities available at the Faculty of Arts and Humanities at Linnaeus University.

You get the chance to make valuable contacts during your studies

Arlene Stridh

Arlene Stridh was tipped off by a friend who had come across the Media and Entrepreneurship Programme on Linnaeus University’s website. Having always been interested in entrepreneurship, and especially marketing, she felt that this was the right programme for her. It is the creative process and finding new ways to truly reach people that she finds particularly compelling.

To never stop laughing with my colleagues is key

Madeleine Sätermark

Madeleine Sätermark was offered a job while still studying. Here, she shares what has happened since she graduated.

Kalmar – the student city by the sea

In Kalmar centre, right next to the sea, you will find the university’s facilities that were inaugurated in August 2021. In Kalmar, everything is nearby, and you can take your bicycle to the university regardless of where you live in the city.

New students have housing guarantee. This means that you are entitled to student accommodation within two months. This is one of the reasons for Kalmar being appointed Student City of the Year 2023 by the Swedish National Union of Students. Kalmar has also received the award because the city offers students an excellent living environment. What is more, the city works actively to create opportunities for students to stay in Kalmar to work when they have completed their studies.

Kalmar municipality has about 70 000 inhabitants. Kalmar has a strong trade and industry with many companies that are on the forefront in green energy, e-commerce, and eHealth, which means there is good opportunity to establish contacts for your future work life.

Kalmar has a cultural history centre and has been named Sweden’s Summer City several times. No wonder, with all the hours of sun, beaches and concerts. What is more, the island of Öland is just one bridge away.

Learn more about our student cities

House Vita at universitetskajen in Kalmar