Media and Entrepreneurship Programme
180 creditsDo you want to work with driving, developing, and leading projects and initiatives within the media and communications sector? The media industry evolves rapidly, creating a need for entrepreneurs with both well-developed skills in media production and a solid understanding of the communicative and economic conditions of the media world.
On the Media Entrepreneurship Programme, you will gain the skills to work with change, development, and innovation in an entrepreneurial and sustainable way. You will study a unique combination of courses in media and communications, media production, and business administration, alongside a specialisation in entrepreneurship in the media sector – and what’s more: you will have access to the best technology available in our state-of-the-art studios.
The programme is made up of the subjects media and communications (90 credits), media production (30 credits), and business administration and entrepreneurship (45 credits). The last semester also includes 15 credits where you can choose between taking elective courses, doing a 10-week placement, or going on an exchange*. The programme gives access to master’s studies.
*For fee-paying students: What you choose within these 15 credits may affect your total tuition fee.
Career
After completing the programme, you can work in fields such as PR, advertising, journalism, media production, and marketing, in roles such as project manager, entrepreneur, media consultant, media broker, communications or information officer, and web editor. As a media entrepreneur, you see the opportunities in the industry to shape your own future.
Degree
Degree of Bachelor of Science with Specialisation in Media Entrepreneurship
Main Field of Study: Media and Communication
Programme Coordinator
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International possibilities
During the programme, you can study abroad through exchange studies to gain international experience. This means you will complete part of your studies at one of our many partner universities worldwide. Additionally, you can conduct fieldwork for your thesis abroad, allowing you to collect material for your project in another country.
You get the chance to make valuable contacts during your studies
Arlene Stridh was tipped off by a friend who had come across the Media and Entrepreneurship Programme on Linnaeus University’s website. Having always been interested in entrepreneurship, and especially marketing, she felt that this was the right programme for her. It is the creative process and finding new ways to truly reach people that she finds particularly compelling.
Read the full interview with Arlene
What makes the programme interesting?
The broad scope of the programme has sparked new areas of interest for me, and I’ve been able to develop my knowledge in subjects that I’m passionate about at the same time as I’ve learnt a lot about things that I was just a beginner at. Something all the courses have in common is a solid basic level, but with room for in-depth exploration and adaptation in areas where you already have prior knowledge, such as in the different media production courses. Personally, I’ve discovered an interest in media and communications and the research associated with this field.
What’s the best thing about the programme?
I really appreciate having recurring lecturers; that helps establish consistent and meaningful contact. I also like that we’ve had many guest lecturers with solid experience from various parts of the media industry.
What about work placements?
The Media and Entrepreneurship Programme includes an elective placement. Every now and then, we’re presented with authentic cases, and we’ve made study visits to relevant companies. I think our programme coordinator is good at tipping us off about different lectures and industry networking events; external jobs and projects looking for people; summer jobs; and internships and work placements. You get the chance to make valuable contacts throughout your studies, and it feels like that’s important.
What’s your dream job?
I’m torn between two options at the moment. One is to go on studying media and communications and go for a PhD. The other is to focus on what I’ve already started and develop that into a business. I write a lot, and I do some freelance work for newspapers and communication agencies, so that’s something I wouldn’t mind continuing either. I’m also involved in projects, where my main responsibility is marketing. My dream for the future is to run a new kind of business that’s both a communication agency and a publishing house – a creative melting pot for media production and communication. Marketing is close to my heart, so it’d be great to hone my skills in that area too. I don’t think I’ll ever feel I’ve learnt all there is to learn, or stay in one place for very long.
How do you like Kalmar?
I love living in Kalmar! I’m originally from Gothenburg and I’ve been moving from one place to another – small towns as well as big cities – and I feel I’ve landed in Kalmar and will stay here for quite some time. I like the range of shops and that the public transport is good – the buses and trains run frequently. My favourite places in Kalmar are Ängö and the forest and walking paths in Norrliden.
Have you been involved in the student union or any student associations in your free time?
I’m a member of the Linnaeus Union, and I would’ve liked to get more involved in Meskalin, if I’d had the time. My classmates who are active say that it’s fun and that their activities are really good, but since I’m a bit older and have kids and take on quite a bit of work on the side, it’s already quite enough.
To never stop laughing with my colleagues is key
Madeleine Sätermark was offered a job while still studying. Here, she shares what has happened since she graduated.
Read the full interview with Madeleine
What was your time as a student like?
When I read about the programme, I immediately felt that it was the right fit for me and offered courses that matched what I wanted to get better at. The programme was new, but I saw that as an opportunity rather than a drawback. It included a 10-week work placement during semester 5, which I did in the marketing department of the e-commerce company Outnorth, back when it was still based in Kalmar. After my placement at Outnorth, I was offered a job there as a marketing assistant, which I combined with my studies during my final semester. I worked there for about a year before moving on to one of Sweden’s largest publishing houses, Albinsson & Sjöberg, as marketing manager.
What has been important during your studies?
The work placement has meant a lot to me but also my teacher Örjan Pettersson, who introduced me to the media industry during the management course – an industry I work in today.
What does your professional life look like today, and how would you like it to be in the future?
Working as a marketer at Albinsson & Sjöberg means there’s no such thing as a regular day. Every day, I work on different types of campaigns, each with its own set of challenges, but always with the same goal in mind! In the future, I want to develop even further across all areas of marketing and communication. However, I’m particularly passionate about laws and regulations in marketing – more specifically those related to social media – so I hope to sharpen my skills even more in that area. My dream job is somewhere I never stop growing, cliché as it may sound. For me, it’s also important to never stop laughing with my colleagues.
Kalmar – the student city by the sea
In Kalmar centre, right next to the sea, you will find the university’s facilities that were inaugurated in August 2021. In Kalmar, everything is nearby, and you can take your bicycle to the university regardless of where you live in the city.
New students have housing guarantee. This means that you are entitled to student accommodation within two months. This is one of the reasons for Kalmar being appointed Student City of the Year 2023 by the Swedish National Union of Students. Kalmar has also received the award because the city offers students an excellent living environment. What is more, the city works actively to create opportunities for students to stay in Kalmar to work when they have completed their studies.
Kalmar municipality has about 70 000 inhabitants. Kalmar has a strong trade and industry with many companies that are on the forefront in green energy, e-commerce, and eHealth, which means there is good opportunity to establish contacts for your future work life.
Kalmar has a cultural history centre and has been named Sweden’s Summer City several times. No wonder, with all the hours of sun, beaches and concerts. What is more, the island of Öland is just one bridge away.