Do you want to work with marketing? Our popular Marketing programme is entirely in English and has an international intake. You will be studying in a group of students from all over the world and the program prepares you for an exciting career.
Marketing entails many different things. Many think about advertising, but marketing is so much more than that. At the Marketing program we work with identifying and meeting the market. It concerns understanding the customers’ needs and creating, communicating and delivering value for the customer. As a marketer it is your task to fulfill the customers’ needs and sell solutions to the customer, in order to ensure that the company is making money and can develop new products, services and experiences. The semesters of the Marketing program are based on different perspectives and incorporates different subjects to give well-rounded understanding. During the first semester we start with the basics; the second semester takes on the perspective of the customer; the third semester takes on the perspective of the company. The fourth semester is planned so that you can go abroad as an exchange student to one of our many partner universities, which would give you valuable international experience. The fifth and sixths semesters we focus on meeting the market.
The Marketing program is characterized by a high tempo and a mix of theoretical and practical knowledge. Please note that the program is given in English in it’s entirely.
This program is part of the knowledge platform Sustainable co-creation – through interdisciplinary solutions
The program prepares you to work in both small and large companies. Our previous students work in different companies as marketers, marketing assistants, project managers or information/marketing managers. But you'll also find them in various PR- and advertising agencies around the world.
Bachelor of Science with specialisation in Marketing (Main Field of Study: Business Administration)
The language of tuition is English. This way, you will prepare yourself not only for a national career but also for a career in international contexts. Further opportunity for internationalisation is provided through the opportunity to study a semester abroad at one of our partner universities around the world. As a student on the marketing programme, you have a unique opportunity to study your final year at Bern Fachhochschule in Switzerland. When you are awarded your degree, you will then get a “double degree”, which means that you can apply for your programme degree from Linnaeus University and for a general degree from Bern.
Find out more about the international possibilities you have at Linnaeus University
What is marketing?
What is marketing and how can you reach out to customers? Meet some of the students and lecturers at The Marketing Programme and hear their answers.
High quality of education
Shariful Islam studies at The Marketing Programme. He's impressed by the standard of Swedish education and loves Växjö since it's such a green city.
Iftin dreams of an international career
Iftin chose The Marketing Programme at Linnaeus University because of its international focus and the fact that it is offered entirely in English. Once she has completed her studies, she dreams of an international career abroad.
Read the interview
At first, it was not entirely obvious for Iftin what she wanted to study. However, as her interest in business and economics grew during her years in upper secondary school, she started looking for business programmes. Ultimately, what caught her interest was marketing. Having an International Baccalaureate Diploma (IB) from upper secondary school, Iftin felt that The Marketing Programme was the right fit for her.
“The main reason for my choosing this programme at Linnaeus University was the fact that it is an international porgramme and that it is offered entirely in English, as I wanted to continue studying in English at university”, Iftin explains.
The programme is both popular and unique. During the course of the programme, marketing is studied from many different perspectives, which Iftin appreciates.
“I think the programme is very interesting as it includes many different types of courses. When people think about marketing, they often think first and foremost about commercial, but here we quickly learn that marketing is more than that. We learn how to analyse the market, understand the customer’s needs, and to communicate and create value for customers, as well as to solve the customer’s problem based on their needs and offer a solution for the customer. We help companies make money and develop their services, products, and experiences”, Iftin continues.
As the language of tuition is English, the programme prepares you for a national as well as an international career. There are good opportunities to study one semester abroad, which Iftin chose to do.
“During spring semester 2021, I studied at Yonsei University in South Korea, it was a very rewarding and magical experience that I had looked forward to for many years. It is one of the highest-ranked universities in all of South Korea, based in the capital Seoul. I had a fantastic semester with many unique experiences. Studying in South Korea was somewhat different as you study four–five courses at a time, while at Linnaeus University you study one course at a time. It was tough to have midterm exams and final exams, but I feel really happy and proud that I managed to handle it and also received quite good grades. However, teaching was conducted entirely online when I was in South Korea, which means that I missed out on some of the student experience in the classroom”, Iftin continues.
Once she has completed the programme, Iftin has her aim set on continuing her studies on a master’s programme, as a stepping stone towards her dream job.
“In the future, I would like to gather as much experience as possible and grow as a person. My dream is to work with business abroad, preferably in South Korea or Dubai”, Iftin concludes.
Studying abroad contributes to personal growth
Jonathan chose to study a semester abroad during his education. He enjoys life as a student in Växjö and the fact that the city offers great opportunities for outdoor training.
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- I chose to study at Linnaeus University because it seemed to be a good university with interesting programmes. I also appreciate the fact that all teaching on my programme is in English.
Linnaeus University collaborates with many universities abroad. Jonathan chose to study one semester in Germany during his education. This was exciting and developing, but it was also a challenge to move to another country to study.
- I went to Munich. The opportunity to go on an exchange semester abroad is one of the many advantages of being a student at Linnaeus University. I found this journey developing for me as a person, something I really value, and I met fantastic people and established contacts with people from all over the world. The most challenging thing was to have the courage to seize the opportunity and actually go. At first, it was also a bit difficult orienting oneself when it comes to school, the city, housing, and transport to and from school, but over time I got into it.
He enjoys life as a student in Växjö.
- Växjö is a cozy city and there are lots of running tracks and good opportunities for outdoor training, which is something that is important to me. Student life is great and there is always something fun to do.
An internship can give you the experience you need
Oscar Berglund studied for three years at The Marketing Programme at Linnaeus University. Through all years of studying theories about marketing, he can now say it all was worth it.
Read the full interview
"I have have experience the feelings, thoughts and pressure that surrounds you every day. All the hard studying, will it ever pay off in the end? Do I have the experience and knowledge to be ready for working life? Can the theories be applicable? Conversations between different students follow the same patterns and these questions are hot topic.
Due to different circumstances I was not able to do an exchange semester – Which I heard was a great opportunity to give an edge on the resumé. When my studies was coming to an end I found out, through Linnaeus webpage, that a company called CupoNation were looking for interns in the field of Online Marketing. The company was established in Munich, Germany. Since I did not do an exchange this would be a good opportunity to not only receive experience in the field of Online Marketing but also live abroad which was something I always wanted to try.
I did my internship for six months and learned tons of new things both professionally and personally. In a Start-up environment you work in a fast pace and often on several projects at the same time. As an intern in a Start-up company you will fast become a big part of the function and it is a perfect environment to try your ideas. There is a place with a lot of young, smart, driven entrepreneurs and you get tested every day. Furthermore, if you work hard and show commitment you will receive more responsibilities and grow not just in the hierarchy but also in the field that you are in. Due to the fast pace and a lot of projects you will learn a lot in a short period of time. This was perfect for the position I was in when my studies ended. As a freshly baked student I got a first insight in Online Marketing, which was a new topic for me, and a perfect platform to thrive from. The six month went by and a lot of new opportunities opened.
Now, a year and a half later I am still living in Munich and working for CupoNation as the SEO-team lead for the Swedish market. The company is operating in 17 markets and thereof I have been working closely with people from all around the world on different projects and not just learned the field but also integrated with different cultures.
For students in the last stage of their studies who are looking for other opportunities and learn a lot I can truly recommend start looking for different internships abroad."
Växjö – the student city with a living campus
Just south of Växjö’s city centre you will find Linnaeus University’s campus. In Växjö, many students choose to live on campus.
Here you will have five minutes’ walking distance to friends, restaurants, lecture rooms, gym, grocery store, the University Library, nature trails, and student pubs. If you live in another part of Växjö, you can quickly get to the university by bus or bicycle.
With its 90 000 inhabitants, Växjö is one of the fastest growing cities in Sweden. Here you will find the famous Småland entrepreneurship spirit and a lot of companies, for instance within the IT industry – perfect for when you are looking for an internship position or a job. Växjö is also one of Europe’s greenest cities where you have easy access to nature, forest and lakes.