The Marketing Programme180 credits
Interested in a career in marketing? The Marketing Programme is a popular marketing programme offered in Växjö. The language of tuition is English, and you'll be studying in a group with students from around the world. This programme prepares you for an exciting career in both national and international marketing.
Marketing is multifaceted. Perhaps you would like to work in advertising in both Swedish and English, but there's much more to marketing than that. On the Marketing Programme, we focus on identifying and meeting market needs. It's about understanding customer needs and creating, communicating, and delivering value to the customer. Your task as a marketer is to satisfy these needs and sell solutions for them, enabling your company to make money, which makes it possible to develop new products, services, and experiences. The Marketing Programme is unique and covers marketing from various perspectives over different semesters. The first semester lays the foundation for a marketer's role; the second semester is based on the customer's perspective, while the third semester focuses on the company's offerings. In the fourth semester, you have the opportunity to study abroad at one of our partner universities, giving you valuable international experience. Semesters five and six focus on how to meet the market. The programme is characterised by a fast pace and a mix of theoretical and practical knowledge.
The programme prepares you for a future career at both small and large companies. Our graduates work in many exciting professions today. Some examples of jobs in marketing are:
• Marketing assistant
• Project manager
• Manager at communications and marketing departments, as well as at PR and advertising agencies.
Bachelor of Science with specialisation in Marketing (Main Field of Study: Business Administration)
We are accredited
The School of Business and Economics at Linnaeus University are accredited by The Association to Advance Collegiate Schools of Business; AACSB.
The language of tuition is English. This way, you will prepare yourself not only for a national career but also for a career in international contexts. Further opportunity for internationalisation is provided through the opportunity to study a semester abroad at one of our partner universities around the world. As a student on the marketing programme, you have a unique opportunity to study your final year at Bern Fachhochschule in Switzerland. When you are awarded your degree, you will then get a “double degree”, which means that you can apply for your programme degree from Linnaeus University and for a general degree from Bern.
Find out more about the international possibilities you have at Linnaeus University
What is marketing?
What is marketing and how can you reach out to customers? Meet some of the students and lecturers at The Marketing Programme and hear their answers.
High quality of education
Shariful Islam studies at The Marketing Programme. He's impressed by the standard of Swedish education and loves Växjö since it's such a green city.
Iftin dreams of an international career
Iftin chose The Marketing Programme at Linnaeus University because of its international focus and the fact that it is offered entirely in English. Once she has completed her studies, she dreams of an international career abroad.
Read the interview
At first, it was not entirely obvious for Iftin what she wanted to study. However, as her interest in business and economics grew during her years in upper secondary school, she started looking for business programmes. Ultimately, what caught her interest was marketing. Having an International Baccalaureate Diploma (IB) from upper secondary school, Iftin felt that The Marketing Programme was the right fit for her.
“The main reason for my choosing this programme at Linnaeus University was the fact that it is an international porgramme and that it is offered entirely in English, as I wanted to continue studying in English at university”, Iftin explains.
The programme is both popular and unique. During the course of the programme, marketing is studied from many different perspectives, which Iftin appreciates.
“I think the programme is very interesting as it includes many different types of courses. When people think about marketing, they often think first and foremost about commercial, but here we quickly learn that marketing is more than that. We learn how to analyse the market, understand the customer’s needs, and to communicate and create value for customers, as well as to solve the customer’s problem based on their needs and offer a solution for the customer. We help companies make money and develop their services, products, and experiences”, Iftin continues.
As the language of tuition is English, the programme prepares you for a national as well as an international career. There are good opportunities to study one semester abroad, which Iftin chose to do.
“During spring semester 2021, I studied at Yonsei University in South Korea, it was a very rewarding and magical experience that I had looked forward to for many years. It is one of the highest-ranked universities in all of South Korea, based in the capital Seoul. I had a fantastic semester with many unique experiences. Studying in South Korea was somewhat different as you study four–five courses at a time, while at Linnaeus University you study one course at a time. It was tough to have midterm exams and final exams, but I feel really happy and proud that I managed to handle it and also received quite good grades. However, teaching was conducted entirely online when I was in South Korea, which means that I missed out on some of the student experience in the classroom”, Iftin continues.
Once she has completed the programme, Iftin has her aim set on continuing her studies on a master’s programme, as a stepping stone towards her dream job.
“In the future, I would like to gather as much experience as possible and grow as a person. My dream is to work with business abroad, preferably in South Korea or Dubai”, Iftin concludes.
Studying abroad contributes to personal growth
Jonathan chose to study a semester abroad during his education. He enjoys life as a student in Växjö and the fact that the city offers great opportunities for outdoor training.
Read the interview
- I chose to study at Linnaeus University because it seemed to be a good university with interesting programmes. I also appreciate the fact that all teaching on my programme is in English.
Linnaeus University collaborates with many universities abroad. Jonathan chose to study one semester in Germany during his education. This was exciting and developing, but it was also a challenge to move to another country to study.
- I went to Munich. The opportunity to go on an exchange semester abroad is one of the many advantages of being a student at Linnaeus University. I found this journey developing for me as a person, something I really value, and I met fantastic people and established contacts with people from all over the world. The most challenging thing was to have the courage to seize the opportunity and actually go. At first, it was also a bit difficult orienting oneself when it comes to school, the city, housing, and transport to and from school, but over time I got into it.
He enjoys life as a student in Växjö.
- Växjö is a cozy city and there are lots of running tracks and good opportunities for outdoor training, which is something that is important to me. Student life is great and there is always something fun to do.
An internship can give you the experience you need
Oscar studied for three years on The Marketing Programme at Linnaeus University. After all years of studying marketing theories, he can now say it was all worth it.
Read the full interview
"I have experienced the feelings, thoughts and pressure that surround you every day. All the hard studying, will it pay off in the end? Do I have the experience and knowledge required in working life? Are the theories applicable? Conversations between students follow the same patterns and these questions are hot topics.
Due to different circumstances, I was not able to go on an exchange semester – which I heard was a great opportunity to give an edge to your resumé. When I was about to finish my studies, I found out, through Linnaeus University’s website, that a company called CupoNation was looking for interns in the field of online marketing. The company had its office in Munich, Germany. Since I did not go abroad for an exchange semester, I realised that this would be a good opportunity to gain experience in the field of online marketing and to try living abroad for a period, which was something I had always wanted to do.
I worked as an intern at CupoNation for six months and learned tons of new things, both professionally and personally. In a start-up environment you work at a fast pace and often on several projects at the same time. As an intern in a start-up company, you quickly become involved in many different functions, which makes it the perfect environment to try your ideas. It’s an environment with lots of young, smart, and driven entrepreneurs and you get tested every day. What is more, if you work hard and show commitment, you will be trusted with more responsibility, which means you can advance in the company hierarchy while also gaining new skills in your field. Due to the fast pace and the fact that you’re involved in many different projects, you will learn a lot in a short period of time. This was perfect for the situation I was in when I was about to complete my studies. As a freshly baked student, I got to familiarise myself with online marketing, which was a new topic for me and a perfect platform to continue building on. The six internship months went by and a lot of new opportunities opened up for me.
Now, a year and a half later, I am still living in Munich and work at CupoNation as SEO team leader for the Swedish market. The company is operating on 17 different markets and I have been working closely with people from all around the world on different projects, which means I have not just gained new skills in my field of subject but also intercultural skills."
Växjö – the student city with a living campus
Just south of Växjö’s city centre you will find Linnaeus University’s campus. In Växjö, many students choose to live on campus.
Here you will have five minutes’ walking distance to friends, restaurants, lecture rooms, gym, grocery store, the University Library, nature trails, and student pubs. If you live in another part of Växjö, you can quickly get to the university by bus or bicycle.
With its 90 000 inhabitants, Växjö is one of the fastest growing cities in Sweden. Here you will find the famous Småland entrepreneurship spirit and a lot of companies, for instance within the IT industry – perfect for when you are looking for an internship position or a job. Växjö is also a picturesque city where you are always close to forests and water.