The Marketing Programme

180 credits

Do you want to work with marketing? Our popular Marketing programme is entirely in English and has an international intake. You will be studying in a group of students from all over the world and the program prepares you for an exciting career.

Marketing entails many different things. Many think about advertising, but marketing is so much more than that. At the Marketing program we work with identifying and meeting the market. It concerns understanding the customers’ needs and creating, communicating and delivering value for the customer. As a marketer it is your task to fulfill the customers’ needs and sell solutions to the customer, in order to ensure that the company is making money and can develop new products, services and experiences. The semesters of the Marketing program are based on different perspectives and incorporates different subjects to give well-rounded understanding. During the first semester we start with the basics; the second semester takes on the perspective of the customer; the third semester takes on the perspective of the company. The fourth semester is planned so that you can go abroad as an exchange student to one of our many partner universities, which would give you valuable international experience. The fifth and sixths semesters we focus on meeting the market.

The Marketing program is characterized by a high tempo and a mix of theoretical and practical knowledge. Please note that the program is given in English in it’s entirely.

Knowledge platform

This program is part of the knowledge platform Sustainable co-creation – through interdisciplinary solutions


The program prepares you to work in both small and large companies. Our previous students work in different companies as marketers, marketing assistants, project managers or information/marketing managers. But you'll also find them in various PR- and advertising agencies around the world.


Bachelor of Science with specialisation in Marketing (Main Field of Study: Business Administration)

International opportunities

The language of tuition is English. This way, you will prepare yourself not only for a national career but also for a career in international contexts. Further opportunity for internationalisation is provided through the opportunity to study a semester abroad at one of our partner universities around the world. As a student on the marketing programme, you have a unique opportunity to study your final year at Bern Fachhochschule in Switzerland. When you are awarded your degree, you will then get a “double degree”, which means that you can apply for your programme degree from Linnaeus University and for a general degree from Bern.
Find out more about the international possibilities you have at Linnaeus University

What is marketing?

What is marketing and how can you reach out to customers? Meet some of the students and lecturers at The Marketing Programme and hear their answers.

High quality of education

Shariful Islam studies at The Marketing Programme. He's impressed by the standard of Swedish education and loves Växjö since it's such a green city.

Iftin dreams of an international career

Iftin student at Linnaeus University

Iftin chose The Marketing Programme at Linnaeus University because of its international focus and the fact that it is offered entirely in English. Once she has completed her studies, she dreams of an international career abroad.

Studying abroad contributes to personal growth

Jonathan Saenger vid Linnéuniversitetet.

Jonathan chose to study a semester abroad during his education. He enjoys life as a student in Växjö and the fact that the city offers great opportunities for outdoor training.

An internship can give you the experience you need


Oscar Berglund studied for three years at The Marketing Programme at Linnaeus University. Through all years of studying theories about marketing, he can now say it all was worth it.

Växjö – the student city with a living campus

Just south of Växjö’s city centre you will find Linnaeus University’s campus. In Växjö, many students choose to live on campus.

Here you will have five minutes’ walking distance to friends, restaurants, lecture rooms, gym, grocery store, the University Library, nature trails, and student pubs. If you live in another part of Växjö, you can quickly get to the university by bus or bicycle.

With its 90 000 inhabitants, Växjö is one of the fastest growing cities in Sweden. Here you will find the famous Småland entrepreneurship spirit and a lot of companies, for instance within the IT industry – perfect for when you are looking for an internship position or a job. Växjö is also one of Europe’s greenest cities where you have easy access to nature, forest and lakes.

Learn more about our student cities.

Students in house M